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September 2023

30 Sep

Beauty Secrets: How To Get Higher Beauty Rest –

Beauty Secrets: How To Get Higher Beauty Rest –
Beauty Secrets is a weekly series that offers an inside take a look at expert-approved beauty suggestions and techniques to enable you to feel and look your best. Tune in every Friday for anything from special how-to guides, to product recommendations. In relation to putting our greatest foot forward, often our favourite makeup and hair products come to mind. But, beauty rest can also be an enormous key to each feeling and looking rejuvenated. Beyond reducing breakouts and under-eye puffiness, in response to the Sleep Foundation, good quality sleep may also promote cell regeneration, boost the immune system, and improve metabolism.  Whether you’re taking an influence nap or in deep slumber overnight, these advantages are accredited to the restorative processes which occur...
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30 Sep

Olaplex Fights Back Against Dupe Culture With Latest Campaign

Olaplex Fights Back Against Dupe Culture With Latest Campaign
Olaplex is setting the record straight with its latest campaign. The campaign, which kicked off this week with the coordinated unboxing of its No. 3 bond-building treatment rebranded as “Oladupé,” means to catch the eyes of TikTok viewers. The purpose is that given Olaplex‘s myriad patents — north of 150 — the one brand that may effectively dupe Olaplex’s technology, is Olaplex. That time is made when the faux labels on Oladupé products are peeled off to disclose legitimate product. Consumers haven’t yet caught on. The TikTok hashtag #olaplexdupe has greater than 30 million views on the platform, for instance. “We're amongst essentially the most duped hair care brands,” said Olaplex chief executive officer JuE Wong. “We felt this was an opportune time...
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