Emi Jay is expanding into the hair care category with its first styling product.
The 15-year-old hair accessories label is introducing Angelstick, which is a styling balm that may be applied directly on the scalp and hairline to focus on flyaways. The product can be available for purchase starting Tuesday for $38 on Emi Jay’s website.
“We’ve been within the hair accessories business for 15 years and it form of felt like a natural direction for us,” said Emi Jay founder Julianne Goldmark. “It was something that was form of all the time on my mind, but I wasn’t one hundred pc sure. Lots of our customers had requested some form of styling product to assist their day-to-day hairstyles and make on-the-go...
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