Because of demand from savvy Gen Z consumers, major luxury brands like Gucci, Fendi, and Louis Vuitton at the moment are creating perfumes they’re marketing as genderless – but who does it actually profit?
Recently, fragrances that don’t subscribe to traditional gender labels have been on the rise, with brands offering perfumes that deal with elevating the ability of scents as an alternative. For instance, in August 2019, Harry Styles teamed up with Gucci’s creative director Alessandro Michele to launch the brand’s gender-neutral fragrance, Mémoire d’une Odeur. With notes of chamomile and jasmine, the fragrance is available in a green glass bottle while the campaign also featured Harris Reed, a young designer who identifies...
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