Mushrooms are having a moment.
Mushroom ingredients are finding their way into skincare and supplements as the patron quest for wellness endures. Beauty and wellness firms are increasingly tapping several types of mushrooms, including reishi, lion’s mane, turkey tail, chaga and others, for what experts say are their immunity, anti-inflammatory and energy-boosting advantages.
In accordance with Google search analytics firm Spate, consumer interest in mushrooms is growing — especially on the supplements side of the equation, where mushroom supplements make up a small but increasing variety of searches. Interest increased 22.4 percent since last 12 months, in keeping with Spate. Searches for reishi mushroom supplements are up 55.5 percent since last 12 months, and searches for turkey tail mushroom supplements are up...
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