Within the age of COVID-19, face masks have made eyes — and brows — the main focus.
“Without delay, the eyes are the thing that's charming everybody’s look,” said Yasmin Maya, generally known as BeautyyBird to her greater than 1 million YouTube subscribers. “Everyone desires to have their eyes looking beautiful or having them stand out.”
When the sweetness vlogger decided to begin her own brand, launching with false lashes was a no brainer, she said.
“Lashes is what does it for everyone right away,” she continued. “Even should you were to go on a date, I mean, you continue to need to wear your mask, so how will you be flirty and be seductive and all that? It’s just type of having...
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