odenseyecosmetics Oden's Eye
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April 2024
There may be barely time for planning at nine-month-old fast-beauty start-up Be for Beauty.
The business, which has already attracted major backing from Unilever Ventures (sources said it owns 25 percent), is plotting to launch 25 brands over the subsequent three years. Some, like Base, Bod and Hax, have reached the market. But most aren’t even conceptualized yet. And that’s the purpose — for the corporate to be so fast, and so forth trend, they couldn’t possibly plan what they’re doing very far upfront.
The concept is about greater than speed — it marries fast beauty with masstige, and goals to quickly bring quality, inexpensive, on-trend products to market. Be isn’t the primary to do this — E.l.f. Cosmetics launched with an...
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Serena Williams reveals the surprising way her daughter keeps her humble.
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