April 2024

The founder and chief executive officer of Native, the natural deodorant and personal-care company that Procter & Gamble paid $100 million for in 2017, is exiting the business. Moiz Ali Stephen Leek/WWD Moiz Ali, who founded the business in 2015, is leaving as of Jan. 31. The choice is mutual, Ali and P&G said, and is supposed to permit Ali to shift back into entrepreneur mode. In an internal e-mail, P&G said it “respects and supports” Ali’s departure. Since P&G acquired Native, the brand has quadrupled in size and is nearing $100 million in sales, executives said, partially by expanding its reach in brick-and-mortar retail with Goal, Walmart and Walgreens. Ali, who has invested in dozens of tech start-ups and serves as a mentor to...