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12 Oct

6 Black-Owned Brands To Shop From Amazon – Essence

At this point, you’d be hard-pressed to search out anyone for whom Amazon hasn’t grow to be an integral a part of on a regular basis life. The rationale being, the retail giant, has simply mastered the art of curating a one-stop shop that very rarely fails. There’s all the things from stationery to home decor to fashion and wonder, each from household name brands you understand and love, smaller long-standing, and emerging vendors, and plenty of of them are Black-owned businesses you’ll need to know. 

In recent times, consumers have been increasingly vocal in demanding brands and corporations allocate support to make sure Black-owned brands have the identical opportunity to flourish as their counterparts, and though there still stays ample room for growth, many firms have put latest structures in place in efforts to maneuver the needle forward. At Amazon, a part of this effort includes the introduction of its Black-Owned Business badge, making it easier for purchasers to discover products from Black-owned brands, and an easy-to-shop landing page. 

While Amazon hosts black-owned brands across a lot of categories on its platform, a few of the perfect options come from its hair and wonder sections. Whether you’re shopping out a latest conditioner for wash day, or nighttime face serum, listed below are six Black-owned brands you possibly can shop for ahead.

1. The Lip Bar

A one-stop shop in itself, The Lip Bar’s offering beyond what the brand’s name may imply, including all the things from eye shadow palettes to blushes and ready-made bundles for anyone who needs a full restock. Naturally, its lip selection leaves nothing left to desire, with an enormous offering of liquid matte products, liners, glosses, and lipsticks. Oh, and it’s all vegan, too. 

2. Oyin Handmade

Oyin means “honey” in Yoruba, a fitting name for the hair and bodycare brand founded by Jamyla Bennu, whose formulas include natural, food-based ingredients. On the hair front, the brand has, since its inception in 2001, grow to be a holy grail for anyone with kinks and coils, focusing especially on textured hair with its products. 

3. Turquaz

From the Oakland, Californian brand known for its Turkish towels comes also a lush range of bath and night robes. With fleece, velour, terry, and waffle robes on the roster, fans come to the brand for all the things from personal items to wind down with or special occasions resembling bridal options (and it’s value noting that the beans conveniently offers customized embroidery for either). 

4. Eden Body Works

Born out of founder Jasmine Lawrence’s kitchen when she found herself looking for a natural solution to a chemical burn, Eden Body Works offers solutions that focus on essentially the most common skin and hair health concerns, be it a hair oil to stop breakage or a deep-penetrating cream for the skin.

5. Bolden

Two childhood friends, Chinelo and Ndidi, reconnected in entirely different countries after completing school, and Bolden was born. Their mission on the time was to introduce a line of skincare products that met the needs of girls of color, and it’s secure to say such has been successful, with some fans declaring the brand the one solution that has worked for his or her dark circles, while others regard its effectiveness against nature. 

6. Koils By Knature

Created by South Carolina-born Pamela J. Booker, Koils By Knature is a brand that knows natural hair inside and outside. There are multitasking hair and body butters, coco-alo and shea-alo -infused conditioners, and replenishing oils primed for each hair and body.

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