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26 May

8 Black-Owned Holistic Beauty Brands to Support Right Now

8 Black-Owned Holistic Beauty Brands On Our Radarcourtesy of brands

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Even with Black History Month behind us, it’s never too late to support Black-owned beauty brands making a difference 12 months of the yr. From superfood, vegan-friendly face masks to moisturizing plant-based body washes, these 9 Black-owned holistic beauty brands are bridging the gap between external and internal wellness for all.

Rooted in traditional ancient Chinese medicine, holistic healing dates back 5,000 years ago (yep, prior to modern westernized medicine!) Ancient healers and spiritual gurus used the practice as a type of linking common illnesses and diseases to traumas inside the body by intersecting wellness through a mind, body, and spirit connection.

“I feel healing for our bodies is all about being intentional,” explains Abena Boamah-Acheampong, Founder and CEO of Hanahana Beauty. “With clean and holistic beauty intentionality is vital, right down to the ingredients getting used to create said products. I think in case you are doing anything at any level of healing — you have to be mindful that items, whether used internally or externally are intentionally made,” she adds.

“In the case of Hanahana Beauty, we’re international not only concerning the ingredients but in addition the general process — it’s the usual that every one clean beauty must be. Nonetheless, it is also vital to read and research what brands (and products) we’re using as customers because some things are only marketing moments.”

Using an identical approach inside their beauty products, these Black-owned beauty brands have intertwined the scope of holistic healing by utilizing all-natural and ethically sourced ingredients to assist repair the body’s overall wellness from the within, and out.

Whether you’re on the hunt for more Black-owned brands to support or just need a latest approach to the way you experience all-natural beauty — ahead, are just a few favorites which might be greater than just skin deep.

Golde

golde skincare

Courtesy of Golde

trinity mouzon wofford

Trinity Mouzon, Founder, and CEO of GoldeCourtesy of Trinity Mouzon

Co-founded by Trinity Mouzon Wofford (and husband, Issey Kobori), Golde is the ode to all-natural self-care. From morning superfood smoothies to superfood facial masques, Golde desires to help change our relationship with wellness by specializing in internally and externally healing our bodies.

“Wellness is de facto a holistic pursuit that mixes what you set in your skin and what you set in your body. At Golde, we make each ingestible superfood blends (like matcha, turmeric lattes, and collagen boosters) *and* topical skincare, because we understand how connected the 2 inherently are,” adds Mouzon Wofford.

“I began Golde in 2017 on a mission to bring superfoods to everyone’s wellness routines. I used to be feeling caught between the ‘crunchy granola’ stuff I’d grown up with in my local health food store and the wave of ultra-premium wellness offerings just didn’t resonate. We’re all about making wellness easy and fun for all.”



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Clean Greens Face Mask

$34.00

golde.co

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Clean Greens Face Mask

$34.00

golde.co

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Clean Greens Face Mask

$34.00

golde.co

The Review: “I’ve been following this brand since its inception and my perpetually favorites are the face masks. It’s like superfoods on your face! The Clean Greens Face Mask detoxifies my skin and clean out my pores while the Papaya Brilliant Mask takes me back to the islands and leaves my skin brilliant. Each give my face an au natural pick me up.” — ELLE.com Beauty Director, Danielle James

The Afro Hair & Skin Co

the afro hair and skin co

Courtesy of The Afro Hair & Skin Co

ibi meier oruitemeka founder of the afro hair and skin co

Ibi Meier-Oruitemeka, Founding father of The Afro Hair & Skin CoCourtesy of Ibi Meier-Oruitemeka

Dedicated to crafting ethically-sourced, organic products by hand, Ibi Meier-Oruitemeka desires to feed our hair and skin with positively charged ingredients which might be healthy and sustainable. With kindness on the core of the brand’s mission, The Afro Hair & Skin Co believes self-care is the very best option to heal our reference to ourselves and the world around us.

“After we are intentional about doing what it takes to really support and heal ourselves inside out, we start to grasp where and the way holistic beauty can play its part,” explains Meier-Oruitemeka. “The Afro Hair & Skin Co. could be very much about distilling the magic of botanical, plant-based ingredients into on a regular basis personal care products that, not only meet our practical on a regular basis beauty needs as Black women, but in addition allow for us to develop rituals that bring us peace, pleasure and permit for us to re-center ourselves.”



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BLOOM Omega Healthy Hair Oil

$33.88

amazon.com

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BLOOM Omega Healthy Hair Oil

$33.88

amazon.com

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BLOOM Omega Healthy Hair Oil

$33.88

amazon.com

The Review: “I have been using The Afro Hair and Skin company’s products for around 4 years now and find it irresistible! My favorite hair product is their ‘FLOURISH’ hair butter. This nourishing butter melts beautifully into my Afro, leaving it moisturized, and making detangling and brushing lots easier. Aside from how beautiful it makes my hair look & feel, I fell in love with Flourish due to its natural ingredients which is great for my sensitive scalp.” — lawyer, legal tech and natural hair blogger, Comfort Nkang.

Jacq’s Organics

jacq’s organics

Courtesy of Jacq’s Organics

barbara jacques, founder of jacq’s organics

Barbara Jacques, Founding father of Jacq’s OrganicsCourtesy of Barbara Jacques

After learning that she had an ovarian tumor while expecting her daughter, Barbara Jacques began studying green medicine and holistic plant botany as a option to cope together with her illness. This later inspired the creation of her brand, Jacq’s Organics. Providing healing remedies to handle unique skincare concerns that always plague Black women and girls of color, Jacq’s is your one-stop destination for nontoxic vegan and sustainable skincare that promotes healthy healing the correct way.

“The more research I did, the more concerns I had concerning the effects of ingredients on our overall health,” adds Jacques. “JACQ’S is on a mission to alter the best way the wonder industry sees skincare and girls of color. Black, brown, hispanic, asian women, and everybody in between must be seen and to be seen as way more than props and profit margins. We’re making a clean skincare line backed by science and fueled with probiotics, and plant activities to handle the unique skincare concerns for melanated skin.”



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Cleansing & Moisturizing Antioxidant Beauty Balm

$49.00

shopjacqs.com

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Cleansing & Moisturizing Antioxidant Beauty Balm

$49.00

shopjacqs.com

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Cleansing & Moisturizing Antioxidant Beauty Balm

$49.00

shopjacqs.com

The Review: “My favorite Jacq’s product is the antioxidant beauty balm cleanser. The cleanser immediately melts my makeup and doesn’t require excessive rubbing. My experience with Jacq’s was my first time using a beauty balm and I’m thoroughly impressed! My husband and I each enjoy using the clarifying masque. It leaves my skin feeling clean, tight, refreshed, and really smooth.” — beauty content creator, Nya Bryanna Henry

Beneath Your Mask

beneath your mask

Courtesy of Beneath Your Mask

dana jackson, founder of beneath your mask

Dana Jackson, Founding father of Beneath Your MaskCourtesy of Dana Jackson

Committed to prioritizing health and overall wellness, Beneath Your Mask wants to alter the interpersonal relationship you may have with yourself behind closed doors. After being diagnosed with lupus and lupus nephritis, founder Dana Jackson wanted to search out a option to repair her skin with nontoxic ingredients that would not further challenge her immune system.

“I’d turn into hyper-sensitive about what I used to be putting in my body and, subsequently, what I placed on my body. I’d never treated my skin like an organ prior to my illness,” shares Jackson. “I started hand-crafting beauty that’s secure to soak up and doesn’t compromise on any level. Beneath Your Mask is where a commitment to health and wellness meets a way of life of luxury and decadence. The name comes from the premise that you would be able to’t truly be healed until you remove the mask you’re presenting to the world. This life-changing diagnosis forced me to remove my very own mask — and I wanted to point out others that there’s beauty on the opposite side of their very own journeys.”



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Illuminate Clarifying Face Mask

$70.00

beneathyourmask.com

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Illuminate Clarifying Face Mask

$70.00

beneathyourmask.com

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Illuminate Clarifying Face Mask

$70.00

beneathyourmask.com

The Review: “I really like this mask a lot! Being a model and having makeup on and off my face all day means I even have to take my skincare seriously and this mask felt so good and left my skin feeling so soft and healthy and cleansed. I even have really sensitive skin so I even have to watch out concerning the products I exploit and this product gave me NO problems.” —model and radio host, Danaé Reid.

Kaike

kaike green tea facial mask

Courtesy of Kaike

courtesy of keli smith, founder of kaike

Keli Smith, Founding father of KaikeCourtesy of Keli Smith

Founded in 2015 after battling with severe eczema, Keli Smith created her brand Kaike after noticing a scarcity of eczema-focused skincare products on shelves. Her brand Kaike provides all-natural concentrated skincare to assist nourish and supply healing properties to dry, eczema-prone skin.

“Kaike’s mission is to have a good time our skin. Born from the assumption that less is more, we create clean, indulgent skin and body care products to nourish your skin,” says Keli. “Skincare must be a bit of cake. Our concentrated skincare approach delivers decadent ingredients to feed your skin for a healed, healthy glow. What I couldn’t find on beauty shelves, I created with clean, nourishing products that treats dry, itchy, eczema-prone skin — skin like mine.”



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Kaike Melt Cleansing Oil

$25.00

shopkaike.com

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Kaike Melt Cleansing Oil

$25.00

shopkaike.com

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Kaike Melt Cleansing Oil

$25.00

shopkaike.com

The Review: “Kaike’s Melt Oil Cleanser literally melts away my makeup so effortlessly; it’s my favorite Kaike product, and it smells so good! Other makeup removal products don’t at all times cleanse my makeup entirely, but Kaike did an awesome job on the formula, especially with the apricot seed oil and watermelon seed oil.” — content creator and founding father of Naked by Nature, Amber Williams.

Hanahana Beauty

hanahana beauty

Courtesy of Hanahana Beauty

abena boamah acheampong, founder and ceo of hanahana beauty

Abena Boamah-Acheampong, Founder and CEO of Hanahana BeautyCourtesy of Abena Boamah-Acheampong

Founder and CEO of Hanahana Beauty, Abena Boamah-Acheampong, believes beauty is greater than skin deep. From ethically sourcing raw ingredients to providing transparent and accessible skincare for the body and face, Hanahana Beauty is changing how we experience natural, holistic skincare that heals each the body and the soul.

“Hanahana Beauty’s mission is to bring a level of humanity into the wonder space like never before seen,” explains Boamah-Acheampong. “With the ability to create sustainable paths from the producers we work with to our community and customers. This could be seen through key points resembling transparency and accessibility.”



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Unscented Shea Body Butter

$12.00

hanahanabeauty.com

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Unscented Shea Body Butter

$12.00

hanahanabeauty.com

” src=”https://s.yimg.com/ny/api/res/1.2/..iFAIBTYt4dFs2Gw4DjXQ–/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD0xMjQy/https://media.zenfs.com/en/aol_elle_846/fb607ec871fe719083f50fb200926855″ class=”caas-img”/>

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Unscented Shea Body Butter

$12.00

hanahanabeauty.com

The Review: “I hate being ashy, which is why I am keen on Hanahana Beauty products. You do not have to work too hard for buttery smooth skin because Hanahana Beauty’s Shea Body Butter (within the lemongrass scent, in fact) melts like a dream and leaves my extremely dry skin supple and gleaming.” — ELLE.com Beauty Commerce Editor, Nerisha Penrose

Plant Apothecary

plant apothecary

Courtesy of Plant Apothecary

plant apothecary logo

Courtesy of Plant Apothecary

Plant Apothecary believes magic is a mindset. With sustainably inclusive ingredients that derive directly from the earth, nature is on the core of the brand’s mission all while providing plant-based mood-enhancing formulations.

“After we mix the very best of our worlds, we push boundaries and make beautiful things occur. It’s within the flowers that bloom, the lights that shine, and within the compass that leads us home. We lift one another to our highest of heights for an consequence that honors the absolute best in our nature — and nature as an entire,” explains brand co-founder Holly McWhorter.



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Cloud Break

$18.00

plantapothecary.com

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Cloud Break

$18.00

plantapothecary.com

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Cloud Break

$18.00

plantapothecary.com

The Review: “Having dry and sensitive skin and wanting to try all of the newest products doesn’t at all times end well for me, so I typically wish to follow brands which have natural ingredients. Plant Apothecary was a brand that I discovered on TikTok and I even have been swearing by it ever since. My skin literally soaks up the Cloud Break cleanser every morning, which I exploit with my Foreo Luna cleansing tool. The cleanser is capable of wash the impurities from my pores, without drying out or stripping my skin like most cleansers would, and that is why it’s my go-to product.” — Beauty Content Creator and Founding father of Kelsee’s Beauty Bible Podcast, Kelsee Majette.

The Healing Place Apothecary

the healing place apothecary

Courtesy of The Healing Place Apothecary

the healing place apothecary logo

Courtesy of The Healing Place Apothecary

Founded by Nubian Flunder, The Healing Place Apothecary provides plant-based formulations rooted in holistic wellness principles from Asia, Africa, and the Americas. Handcrafted locally in small batches, The Healing Apothecary uses sustainable, all-natural ingredients that cater to all melanin skin tones.

“In bridging the gap between the fashionable world and the natural world, we consider in prioritizing our health and wellness while being chic, savvy, and totally fabulous. We consider in balance and vitality,” the brand shares.



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Rose Water Hydrating Mist

$17.00

thpapothecary.com

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Rose Water Hydrating Mist

$17.00

thpapothecary.com

” src=”https://s.yimg.com/ny/api/res/1.2/obZ8w8Lf8bxMcURxupSUbQ–/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD0xMjQy/https://media.zenfs.com/en/aol_elle_846/a427384789e8bd760c559be8f58400a6″ class=”caas-img”/>

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Rose Water Hydrating Mist

$17.00

thpapothecary.com

The Review: “The Healing Place Apothecary’s Rose Water Hydrating Mist is a must have for anyone searching for a flexible and effective skincare product. It not only hydrates, tones, and tightens the skin, but in addition calms irritated skin, and pimples, and sets your makeup. I really like the way it leaves me feeling refreshed and rejuvenated all day long!” — HBO Digital Associate Producer, Kenia Reyes

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