The interest around NFTs has reached a fever pitch, with an increasing number of public figures joining the craze every day. But with experts touting the metaverse as the long run of the web and the world as we realize it, it’s comprehensible why celebs would wish to get entangled.

Nevertheless there appears to be a bandwagon effect amongst celebrities for other markets, and the reasoning behind their sudden interest is probably not as clear. For instance, each time we turn around a latest singer, actor or model is announcing the rollout of their latest skincare line, all without having ever publicly shared their interest within the space before now. Some examples include Naomi Osaka’s Kinlo, Lori Harvey’s SKN, Alicia Keys’ Soul Care, and Pharrell’s sold-out Humanrace to call a number of.

“We’ve had so many latest celebrity brands in such a brief time frame that this was the straw that broke the camel’s back,” said Winnie Awa, founding father of beauty advice platform Carra Awa in a recent interview with the Washington Post. “Why not collaborate with people who find themselves doing the work? Why not put money into a few of these modern independent brands that may’t get funding?”

This appears to be the query on many individuals’s minds, but it surely’s necessary to keep in mind that celebrity business trends aren’t latest. Because the golden-era of Hollywood, stars have aligned themselves with business ventures that make sense for his or her bottom line and have leveraged their fame to make sure the general public help drive sales. In layman’s terms, the celebrity business bandwagon is nothing. Here’s what we mean.

01

2020s: NFTs

NFTs have invaded entertainment and there’s no turning back. Snoop Dogg, Ja Rule and Ashanti are only a number of stars which have thrown their name and likeness into the metaverse.

02

2020s: Skincare

Alicia Keys, Ciara, John Legend and Lori Harvey are only a number of of the celebs which have launched their very own skincare brand throughout the last two years. This comes as no surprise because the sector has grown at neck-break speed for the reason that start of the pandemic, with sales jumping up by 13%, and makeup by just one%.

03

2010s: Fragrances

Celebs will all the time expand their brand into perfumery, but into the 2010s, it gave the look of there was a onslaught of scents made by our favourite stars on the shelves. In 2010 alone, Halle Berry, Mariah Carey, Beyonce and Sean Combs all released or re-released their very own signature fragrance. This makes perfect business sense considering just six years later (2016) the fragrance industry was valued at about $30B.

04

2000s: Clothing Lines

Within the 2000s, the style bug bit our favorites hard. Stars like Beyonce, Nelly, Kimora Lee Simmons (she technically launched Baby Phat in 1999 but it surely reached popularity in 2000) amongst many others put their brand behind the garments on our backs. While some have stood the test of time, others have shuttered on account of evolving consumer interests.

05

Nineties: Makeup

Although Iman was one in every of the one Black women to launch her own cosmetics line in 1994, the space was saturated with other non-Black celebrities aiming to capture a few of the billions that buyers spent on beauty products. Just a few years later, Brandy was tapped for a history-making deal because the face of Covergirl, the primary Black singer to accomplish that.