Founders Behind
Founders Behind For greater than 50 years, ESSENCE has been a frontrunner in promoting Black-Owned beauty brands. Continuing in our tradition, we’re introducing you to the masterminds behind a few of the hottest products on the multi-billion-dollar market that ensures our Black never cracks.
From kitchen chemists to beauty industry insiders, meet the business owners who used their passion (and private experiences) to create products that remember our melanin from the within out!
Just in time for the vacations, most of those beauty brands are offering great deals to your shopping needs. From head to toe, they got you covered.
Editor’s Note: There are countless Black-owned beauty brands and we regret that we couldn’t include all of them, and their founders, on this list. Nonetheless, ESSENCE will proceed to advertise Black-owned beauty brands and entrepreneurs creating quality products year-round, including our monthly Launch List.
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Courtesy Blair Armstrong
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Phtoto Courtesy of CurlDaze
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Instagram/@AbsoluteJoi
AbsoluteJoi
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Oyin Handmade
Oyin Handmade
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Courtesy of GlowRx Skincare
GlowRx Skincare
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Photo Courtesy of Danika Berry
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Courtesy Aisha Besson
Chloe and Chad
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Courtesy of BeAbstrakt Photography
Crave Beauty
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Photo Courtesy of Instagram
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Instagram/@beanieboamah/@mahaneela.jpg
Hanahana Beauty
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BLAC Minerals
BLAC Minerals
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Instagram/@dailybeaute
Gold Label Cosmetics
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Courtesy of Melissa Butler
The Lip Bar
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Photo Courtesy of Naturally London
Naturally London
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UOMA Beauty
UOMA Beauty
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Courtesy of Ebony Clay
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twenty fifth & June
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Aj Crimson Beauty
AJ Crimson Beauty
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Photo Courtesy of Glow by Daye
Glow by Daye
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Instagram/@adiyaayo
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Colored Raine
Colored Raine
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Instagram/@bossylipstick
Bossy Cosmetics
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Instagram/@ juviasplace
Juvia’s Place
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Instagram/@danielle.edmond
Stay Golden Cosmetics
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Brown Butter Beauty
Brown Butter Beauty
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Instagram/@butterbykeba/@willvaultzphotography
Butter by Keba
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Instagram/@abaloveapothecary
Aba Love Apothecary
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Good Beauté
Good Beauté
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Instagram/@huenoir
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Instagram/@camaraaunique
Camara AUnique Beauty
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GlōGirl Cosmetics
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Rose Ingleton MD Skincare
Rose Ingleton MD Skincare
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Jacq’s
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Beneath Your Mask
Beneath Your Mask
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Frederick Benjamin
Frederick Benjamin
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Instagram/@_rachilla/@charlesandrethomas
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Instagran/@epi.logic
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Instagram/@mentedcosmetics
Mented Cosmetics
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Elle Johnson Co.
Elle Johnson Co.
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Brown Girl Jane/Instagram/@taibeau
Brown Girl Jane
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Mischo Beauty
Mischo Beauty
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Photo Courtesy of YGN Headwraps
YGN Headwraps
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Instagram/@makeupbysparkle
Makeup by Sparkle
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Courtesy of Shontay Lunndy
Black Girl Sunscreen
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Instagram/@completely happy.girl.products
Completely satisfied Girl Products
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Instagram/@jamikarose_
Rosen Skincare
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Wealthy Hein/Sun-Times
Black Opal
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Photo Courtesy of Chloe Mortaud Instagram
Mademoiselle Provence
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Danessa Myricks Beauty
Danessa Myricks Beauty
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Beauty Bakerie
Beauty Bakerie
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Bolden
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Courtesy of Nolaskinsentials
Nolaskinsentials
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Instagram/@sholayide
Joséphine Cosmetics
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Instagram/@scotchporter
Scotch Porter
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Photo Courtesy of The Snobb Collection
The Snobb Collection
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Marla Rene Skincare
Marla Rene Skincare
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Photo Courtesy of Cota Skin
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Courtesy of Ounce of Nature
Ounce of Nature
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Instagram/@_tamekab
Makeda K Beauty
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BeautyStat Cosmetics
BeautyStat Cosmetics
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Instagram/@ matrescenceskin
Matrescence
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Lamik Beauty
Lamik Beauty
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Range Beauty
Range Beauty
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Instagram/@yelleskincare
Yelle Skincare
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Instagram/@colourucosmetics
Color U Cosmetics
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Instagram/@supa_cent/@1_oneshot_
The Crayon Case
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Instagram/@gethyperskin
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One other brand with the goal of constructing health and wonder easy for people of color, Bevel has been a go-to for all things shaving for Black men. While there’s been much speculation about whether Bevel continues to be a Black-owned brand, founder, CEO, father, brother, husband and leader Tristan Walker continues to be on the helm of the brand. We Stan.

Courtesy of Tristan Walker
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Courtesy Brianna Walton
Noire Beauté
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Courtesy of Symantha Wechie-Onyechi
Triple O Polish
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Photo Courtesy of Footnanny
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Quon’s Eyes
Quon’s Eyes
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Photo Courtesy of Rahama Wright
Shea Yeleen
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