Paul Newman Fourteen years after his death on the age of 83, Paul Newman is in some way still attracting a hearty dose of attention.

The discharge of a posthumous memoir, “The Extraordinary Lifetime of an Peculiar Man,” has sparked discussion about his marriage and profession. Newman-centric conversations began last summer with HBO’s six-hour documentary “The Last Movie Stars.” The series kicked off with an episode concerning the Oscar winner’s early struggles and the way he and Joanne Woodward, who became his second wife, rose to fame.

Now one other Newmaneque milestone is about to be reached. Newman’s Own is putting out an open call to provide select brands the prospect to make use of Paul Newman’s name and likeness provided they agree to provide away the entire proceeds from limited-edition products to children in need.

By doing so, they will probably be following through with the ethos that Newman created 40 years ago. Newman’s Own first got here to be in essentially the most unexpected way. In 1980, the actor and his friend A.E. Hotchner gave friends homemade salad dressing for the vacations. The thankful recipients wanted more and so Newman’s Own salad dressing was began two years later and rang up greater than $300,000 in first-year profits. That windfall prompted Newman to suggest giving all of it away to those in need.

From its start, Newman’s Own has given away all of its net profits to nonprofits. The Newman’s Own Foundation was established in 2005. To this point, $600 million has been donated to charitable causes, since 1982. For its fortieth anniversary, Newman’s Own is launching its largest promoting campaign, refreshing its branding and unveiling “Newman’s Deal.” Starting Monday, interested brands can try the limited-time licensing application on the Newman’s Deal site. People who get the green light will have the opportunity to make use of his name and visage on products and marketing — free from royalty charges — provided they make good on the give-back a part of the deal. There are some photos that capture Newman as a Hollywood actor, a high-flying race automobile driver and a style-setter that will probably be available for the chosen brands to make use of.

Newman’s Own’s recent image incorporates a “Radically Good” tag line and platform, recent packaging and testimonials from children who’re among the many beneficiaries. Passersby in Times Square will catch sight of Newman’s Deal on a billboard.