LONDON – Revenues are climbing, and losses are shrinking, at Victoria Beckham Holding Limited, in response to 2021 filings set to be published on Firms House, the official register of U.K. businesses.

Within the 12 months ended Dec. 31, 2021, Victoria Beckham Holding Limited, which is owned by Beckham, her husband David, and the private equity investor NEO, saw revenues jump by 13 percent to 40.9 million kilos.

EBITDA losses greater than halved to 2 million kilos compared with the previous 12 months, while operating losses fell to three.9 million kilos from 6.8 million kilos.

The corporate attributed the 2021 performance to its decision to consolidate and reposition the style collection, and to “accelerated growth” in the wonder business.

The filing didn’t break out beauty sales, but noted the business expanded its footprint by opening a U.K. warehouse and striking a take care of Bergdorf Goodman in fall 2021. The sweetness website added Australian and Canadian storefronts, further growing the business in those top-performing markets.

The corporate added that fiscal 2022 is about to be a good stronger 12 months, forecasting double-digit sales growth driven by geographic expansion, the launch of leather goods, latest products in beauty, and a powerful spring 2023 show in Paris.  

Chief executive officer Marie Leblanc said that 2021 “saw the successful turnaround of Victoria Beckham Limited. We’ve entered a latest chapter for the business, and our energy is concentrated on accelerating growth and taking the brand to its full potential. With the successful launch of leather goods in 2022, and the continual acceleration of sales growth in beauty, we have now high expectations.”

Leblanc added that over the past few years the business “has had its challenges. We needed to rethink our brand value proposition and make essential changes, like merging the 2 brands (Victoria Beckham and the secondary line VVB) into one. We’ve created a particular position out there with signature design that reflects Victoria’s lifestyle, and are on the entry price of luxury.”

She said that the business is now ready to satisfy its potential with “the reiterated support of our shareholders and our chairman Ralph Toledano. I think we will reach latest heights,” Leblanc said.

The Firms House report said shareholders see great potential within the business, and can proceed to fund its growth.

In 2021, despite closures on account of lockdown, all three Victoria Beckham channels – wholesale, online and store – performed well, each in fashion and sweetness. Throughout the period it also reorganized its end-to-end processes, stretching from sourcing and manufacturing to the tip consumer.

A separate filing on Firms House showed that Beckham Brand Holdings Limited, the holding company that pays dividends to its shareholders Victoria and David Beckham, also had a powerful 12 months in 2021.

Beckham Brand Holdings comprises the management and licensing of the David Beckham business and brand; investment within the Victoria Beckham global fashion and sweetness brand; and ownership participation within the Major League Soccer club, Inter Miami CF.

The holding company reported that 2021 revenues tripled to 34.3 million kilos from 11.4 million kilos, while profits after tax rose 65 percent to 19.1 million kilos, due entirely to David Beckham’s industrial and sponsorship ventures.

The group paid 6.3 million kilos in dividends to the couple, while an additional 1.8 million kilos in dividends were paid post year-end.

In an additional Firms House filing, David Beckham Ventures Limited, which comprises Beckham’s industrial and sponsorship ventures, boosted revenue to 34 million in 2021, up from 11.4 million in 2020. Net profits increased to 19.6 million kilos from 10.6 million kilos in 2020.

The corporate and its subsidiary, Seven Global LLP, secured further latest contracts within the period, and widened its portfolio of product categories. It now includes sports, media and entertainment, automobile, fragrance, eyewear, luxury brands and financial services.

In 2020, Beckham signed three latest brand contracts with Maserati, EA Sports and GEM forex, adding to his long-term roster of Adidas, Tudor, Sands, Diageo (Haig Club whiskey) and Panini, amongst others.

Alongside this brand partnership activity, Beckham continues to construct and support Inter Miami CF.

The corporate said Beckham’s industrial and licensing business and its associated brand marketing activities have proven to achieve success in generating long-term revenue streams.

Beckham’s online presence is one among the biggest on the planet, with 138 million followers and 9 billion annual impressions across Instagram, Facebook and China-specific channels Weibo and Douyin.

Within the U.K., he’s amongst probably the most followed and engaged individuals on social media, while his profile on Chinese platform Douyin has the very best engagement of any international account.

Following the launch of his strategic partnership with Authentic Brands Group in February 2022, the corporate said it’s “well-positioned to develop the brand and licensing business further throughout 2023.”

The corporate said that ABG’s support will help to unlock further growth through plenty of avenues including strategic endorsements, progressive business models, digital and media partnerships and latest consumer products.