Journelle continues to lean into wellness. 

The lingerie retailer plans to open an 8,000-square-foot global headquarters in Lower Manhattan — complete with a wellness center equipped with Journelle’s first beauty bar and med spa cosmetic services; the retailer’s flagship, selling lingerie, sleepwear and wellness products; an area for social gatherings, reminiscent of bridal and bachelorette parties, and the corporate’s head offices. 

The space, which might be situated at 50 Broad Street in town’s Financial District, is about to open in September, in time for Latest York Fashion Week. 

“We want to pioneer and revolutionize how all people shop for intimates and address their intimate skin needs and intimate product needs multi functional place,” Guido Campello, co-owner and co-chief executive officer of Journelle, told WWD exclusively. “By merging these two concepts of intimates and self care, we’re the primary to supply individuals with the unique ability to purchase back time and confidence while also feeling rejuvenated in and out.” 

The brand new location will offer lingerie and sleepwear from quite a few brands, including the Journelle private label, along with beauty products and cosmetic treatments, reminiscent of dermatology services, lasers and injectables, supervised by Sapna Palep, co-owner and co-CEO of Journelle, who can be a dermatologist.

“We’re making a latest model that doesn’t exist because we’re within the unique position of already having an expertise in each these areas and with the ability to merge it with a layer of luxury,” said Campello, whose family founded Cosabella lingerie. 

As for Palep, along with running Journelle along with her husband Campello, she is a board-certified dermatologist who founded Spring Street Dermatology in Latest York’s SoHo neighborhood greater than a decade ago.

But Journelle has been embracing the wellness category, including sexual wellness, for a while. In early 2021 the corporate launched The Love Box, which incorporates select sexual wellness products, reminiscent of candles and essential oils. 

“Overall, the stigma around sexual wellness has definitely gone down. The more people discuss it, the less they feel self-conscious about it,” Palep told WWD last fall.

Campello added: “The connection between first and second skin deserves a luxury destination where clients can have all of their needs met directly. We predict of how we already serve brides and bridal parties, moms-to-be and even couples for date night and the way far more powerful that might be by now merging intimates and self care across each services and products.”

Journelle, which recently turned 15, was founded by Claire Chambers in 2007. The firm modified hands several times before Palep and Campello acquired it in 2019.

Within the roughly three years since, the duo has helped the corporate grow from a small curation of luxury lingerie to greater than 70 brands in stores and online, along with its partnership on the digital shelves of Goal. The firm has also expanded into latest product categories, reminiscent of tweens, swimwear, shapewear, maternity, mastectomy, men’s lingerie and wellness, while growing the private label. Journelle also launched an online virtual fit service in 2020.  

Now the corporate is growing its retail fleet. The brand new headquarters will mark Journelle’s fifth physical location. There are currently three shops in Latest York City and one in Chicago. The brand new headquarters might be the firm’s first retail expansion for the reason that acquisition. 

“Journelle is investing in downtown,” Campello said. “We also see firsthand the revitalization happening on Wall Street with the recent opening of Casa Cipriani, [impending] Printemps department store and others. There’s a lot investment coming into the neighborhood with the who’s-who now venturing downtown and we’re so excited to be a component of it to make Wall Street sexy again.”