Shiseido Americas has appointed Agnes Landau chief marketing officer.

The name will likely be familiar to a lot of those within the beauty industry as she held several senior leadership positions on the Estée Lauder Cos., including a 16-year stint at Clinique.

Within the newly created role, Landau will lead marketing and merchandising for the Shiseido brand, Clé de Peau Beauté, Nars, Issey Miyake, Narciso Rodriguez, Hermès Fragrances and Tory Burch Beauty.

In addition to marketing responsibilities, Landau will likely be chargeable for making a diversity, equity and inclusion strategic roadmap for all Shiseido Americas’ U.S. businesses.

The corporate also revealed the creation of a recent chief industrial officer role for the U.S. market, appointing Louanne McGrory, formerly president of Shiseido Canada, to that position. McGrory, a 25-year veteran of Shiseido, will oversee all U.S. retailer relationships.

Elsewhere, Antonio Andrade, formerly senior vice chairman of Latin America, has been appointed president of Shiseido Canada and Latin America, while Mary Gerzema, formerly senior vice chairman of consumer insights and digital media, has been named executive vice chairman of selling intelligence & consumer engagement. Along with overseeing media, Gerzema will assume recent responsibility for Shiseido Americas’ digital transformation function in addition to a recent Web3/Metaverse group.

“The changes we announced today make sure that now we have top talent, each recent and internal, in the proper functions to drive growth,” said Ron Gee, president and chief executive officer of Shiseido Americas. “Today, the Americas region continues to be dynamic, resilient and most of all, a compelling opportunity for growth. As a key strategic priority for Shiseido, we’ll proceed to focus our energies on the Americas region, particularly amongst our marketing, industrial and digital functions.”

In response to Shiseido’s latest set of earnings, net sales for Shiseido Americas grew 9.1 per cent yr over yr.