PARIS — Even babies can now wear Louis Vuitton, with the launch of the French luxury house’s first collection for newborns.

Vuitton said on Wednesday the road, set to launch on March 3 in chosen stores worldwide, will include clothing, shoes, accessories and objects featuring a fresh tackle its signature monogram pattern. The brand’s trademark flowers will appear as perforations on leather shoes, as a 3D cashmere knit and as a label attached to lots of the pieces.

“The gathering represents a thoughtful range of on a regular basis pieces and special day styles, of first toys that may grow to be lifelong keepsakes,” the home said in a press release. Amongst the newborn gifts on offer are an engraved silver tumbler, a Louis Vuitton teddy bear and a specially designed wardrobe trunk.

Clothing, sized as much as 12 months, is made with materials chosen in step with the brand’s commitment to responsible sourcing. Environmental standards include organic cotton and Leather Working Group-certified leather, while cashmere and sheep’s wool originate from partners that guarantee animal welfare, Vuitton said.

Baby outfits are available in a palette of milky white, sandy dune and tonal grays, and include onesies, coordinating ensembles, bodies, pajamas, a dress and a double-faced hooded coat, with accessories starting from knitted slippers to flower beanies, bibs and socks.

Vuitton shouldn’t be an entire stranger to the youngsters’s universe. Gaston-Louis Vuitton, the grandson of the home’s founder, launched its first toy department contained in the Avenue des Champs-Élysées store within the ’30s.

And up to date brand campaigns have focused on the theme of childhood. The late Virgil Abloh’s first campaign as artistic director of menswear included a three-year-old toddler, while a recent short film directed by Terrence Malick shows a young boy and his band of friends set out on an adventure.

Italian entrepreneur Renzo Rosso, who manufactures kids’ lines for brands including Diesel, Marni and MM6 Maison Margiela, said there was an increase in demand for childrenswear brands, particularly in the luxurious range, citing more floors dedicated to kidswear in department shops and the growing mini-me trend.

“Also, parents enjoy showing that their children wear specific brands they themselves appreciate for his or her values and aesthetics,” he told WWD in December.