Todd Snyder has opened his first store in Chicago.
Dubbed “The Townhouse,” the shop is situated within the Armitage-Halsted Historic District in Lincoln Park on the bottom floor of a Victorian-era brick townhouse inbuilt 1877.
The shop features pressed-metal cornices and original ornate window details on the outside while inside, the space takes its inspiration from Snyder’s Liquor Store location in Latest York’s Tribeca neighborhood. Handcrafted wood displays and board and batten partitions are painted in olive, the brand’s trademark color. The focus of the space is a custom built-in and fully stocked bar, complete with brass-accented glass vitrines and Carrera marble countertops. Overhead translucent drop globes and spot lighting hang from an exposed ceiling, and the floors are chevron-striped hardwood.
The assortment encompasses a wide offering of Snyder’s soft tailoring, workwear and streetwear together with third-party brands and collaborations from Champion sportswear, Latest Balance and Alden shoes, D.S. & Durga apothecary, Bennett Winch travel and accessories, in addition to vintage watches and jewellery sourced from Foundwell, a Latest York-based company known for its rare timepieces. Custom and made-to-measure suits are also offered.
“Opening in Chicago is sort of a homecoming for me,” Snyder said. “Growing up in Iowa, Chicago was the ‘North Star’ of cities and I quickly developed a love for the humanities, architecture and in fact, the retail it had to supply. Since founding my brand in 2011, we’ve spent loads of time growing Chicago to now be our fourth biggest e-commerce market, so when it was time to expand, this was a really essential market to finally plant physical roots and join the ranks of other premiere luxury brands here.”
Snyder, whose brand is owned by American Eagle Outfitters, currently operates around a dozen stores and plans to open a further 15 units in major cities including Dallas, Washington, D.C., and Miami later this yr.
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