MILAN — Capri is buzzing again with retail activity within the lead-up to the summer season.

Following Saint Laurent’s revamp of its store on the resort destination and the revealing of a second location also wealthy in marble displays, picket shelves and native handmade stucco earlier this week, Colombian-born designer Silvia Tcherassi is landing on the island, too, opening the primary store of her namesake brand in Italy on Saturday.

Situated on Capri’s Via Fuorlovado street, neighboring the long-lasting Piazzetta central square, Tcherassi’s unit marks one other step within the European retail expansion of the luxurious women’s wear label, after the boutique unveiled in Madrid in 2015.

Dominated by a turquoise shade, the inside concept was conceived by Tcherassi herself, who also opted for preserving the placement’s original patterned flooring. Midcentury Italian furniture and ending got a contemporary revamp in collaboration with local artisans so as to add to the local flair of the shop.

As for the offering, the boutique will carry styles developed exclusively for the Capri debut, along with the brand’s spring 2023 ready-to-wear collection and accessories.

“Capri has at all times been very near my heart, because it didn’t only encourage one among my collections, but I actually have also partnered with well-known local brands from the world,” Tcherassi said in regards to the location. Italian labels the designer previously tied up with include footwear label Giaborghini and handmade bags brands Rosantica and Le Ninè.

“Italy has at all times felt like home to me and never simply because of my heritage. My debut in Milan launched my profession in a world sense and I actually have long produced the vast majority of my textiles in Como, where I spend a big amount of the 12 months,” continued Tcherassi, who in 2003 was invited by the Italian fashion chamber to present her fall collection as a part of the Milan fashion schedule.

Tcherassi also noted that her penchant for casual luxury and effortless elegance is “very much aligned with the kind of Italian women, a lot of whom became clients and can now have access to my pieces in their very own country.”

The designer goals to duplicate such an access for her customers in other markets as well, because the Capri store is an element of a broader strategy of activating brick-and-mortar locations to expand in a strategic manner globally. While the corporate confirmed several other openings are slated for the approaching months, details on the number of latest units expected and their locations were kept under wraps.

The brand has nine stand-alone stores globally and a sturdy wholesale presence that was boosted prior to now five years, when the Silvia Tcherassi brand landed at prime international retailers including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Harrods, Moda Operandi, Net-a-porter and Lane Crawford, amongst others.  

The seeds of the brand’s international expansion were planted in 1997, when Tcherassi opened her first store outside of Colombia in Miami. She established the style brand a decade before, in 1987, after starting her profession as an interior designer.

Along with Milan, in 2004 Tcherassi was invited by the Fédération Française de la Couture to present her collection through the official Paris Fashion Week programming. The identical 12 months she was also presented with one among France’s highest honors, the Officier de l’Ordre des Arts et Lettres (Officer of the Order of Arts and Letters) for her contributions to the style world.

The brand shows in Latest York and is represented by three generations of ladies, including Tcherassi’s mother Vera — with whom she launched the brand — and her daughter Sofia, who joined the family-owned business as its director of ready-to-wear after graduating from Parsons School of Design. The brand has also a demi-couture Atelier line.

Along with the style business, Tcherassi is the founder and artistic director of the brand extension Tcherassi Hotels, which is concentrated on the event of hospitality and real estate projects, including the Tcherassi Hotel + Spa in Cartagena de Indias, Colombia.