Restless fashion maverick Rei Kawakubo — perpetually experimenting with retail formats and modern design concepts — is moving her Comme des Garçons boutique in Paris into the previous location of Burberry’s flagship at 56 Rue du Faubourg Saint-Honoré, WWD has learned.

The brand new four-story location can be roughly 50 percent larger — and loads more visible — than the previous site, which was tucked right into a courtyard off the identical tony thoroughfare. For greater than 22 years, it has been demarcated solely with a plaque to the side of the courtyard entrance, much like those indicating dental or medical offices — albeit in red Lucite, not brass.

Slated to open in early October, the brand new Comme des Garçons unit will span about 7,500 square feet and can be considered a bona fide flagship, carrying the entire range of product lines, as seen in Comme’s landmark Aoyama boutique in Tokyo, which was recently refurbished and doubled in size.

Adrian Joffe, president of Comme des Garçons International and chief executive officer of Dover Street Market, confirmed the expansion move and said the brand new Paris boutique can be conceived and designed by Kawakubo.

The central feature of the present courtyard location is an undulating red fiberglass wave, emanating from the ceiling and the partitions, that washes over visitors as they go through a 160-foot-long entrance corridor.

Burberry, then under creative director Christopher Bailey, opened its flagship at 56 Rue du Faubourg Saint-Honoré in December 2011.

Last yr, the British brand decamped westward to the Rue Saint-Honoré, which has gained heat lately because the likes of Dior, Louis Vuitton, Saint Laurent, Loewe, Balenciaga, Pimples Studios and others opened high-visibility locations.

The Rue du Faubourg Saint-Honoré represents the quieter end of the identical thoroughfare with a combination of art galleries, embassies, the Élysée Palace and the Bristol Hotel. Nonetheless, there are still numerous outstanding fashion nameplates, including the historical Hermès flagship, Lanvin, Roger Vivier, Tod’s, Bottega Veneta, Chanel and, coming soon, an Alaïa flagship.

Meanwhile, Kawakubo and Joffe plan to interrupt the mold again when a Paris branch of Dover Street Market finally opens in March 2024 in the fashionable and bustling Marais district.

It’s slated to open within the grand Seventeenth-century town house at 35-37 Rue des Francs Bourgeois that Joffe has operated for the past two years as a type of cultural center hosting a freewheeling mixture of exhibitions, happenings, musical performances, brand installations and retail spaces.

Referred to as 3537 and currently home to a Dover Street Little Market and an exhibition titled “Trop C’est Trop,” the cultural center is to go dark on July 31 to make way for the crucial renovations.

Joffe is keeping details under wraps, but hinted that he and Kawakubo are recontextualizing the retail emporiums, originally conceived with an environment of “beautiful chaos” mingling various Comme des Garçons lines with luxury and streetwear.

“It’ll be a latest type of Dover Street,” he said, noting that the Paris outpost will coincide with Dover Street Market’s twentieth anniversary.

The primary location opened in a nondescript office constructing on Dover Street in London, transforming that formerly desolate corner of Mayfair before moving to greater digs on Haymarket.

Dover Street Market also operates locations in Latest York, Los Angeles, Singapore, Tokyo and Beijing, the latter in partnership with Hong Kong retailer I.T.

Comme des Garçons has operated a boutique in Paris since 1982; the unique one was positioned on Rue Etienne Marcel.