Count Gap as the most recent company to leap on the Barbie bandwagon.

Within the runup to the upcoming release of “Barbie,” a movie starring Margot Robbie and Ryan Gosling that can open in late May, Gap has teamed with Mattel Inc., on an apparel collaboration tied to the style doll.

While Barbie will likely be the primary product drop, the deal announced Wednesday may also include a series of collaborations inspired by Mattel’s portfolio of brands, which incorporates Hot Wheels, American Girl, Thomas & Friends, Masters of the Universe and others.

But first up is the Gap x Barbie collection, which launches May 23 and can include an assortment of T-shirts, skirts, logo hoodies, denim, button-downs and accessories in addition to pet apparel. The items, which is able to retail for $24 to $69, feature Barbie branding and Gap’s arch typeface.

This marks one among Mattel’s largest softlines partnerships to launch since Josh Silverman joined the corporate in September as chief franchise officer and global head of consumer products. Silverman was formerly with the Walt Disney Company for greater than a decade in its consumer products division.

The Gap x Barbie collection will likely be available on Gap’s website and in select stores globally, with select styles also offered through Mattel Creations, the corporate’s collector and direct-to-consumer platform.

Additional Gap x Mattel collaborations will likely be unveiled later this yr, including apparel based on the number-one selling toy on this planet: Hot Wheels.

On all of those products, Gap bank card holders may have the chance to access and shop the collections online prior to their official launch dates.

“We’re excited to partner with Gap to mix Mattel’s iconic brand portfolio with Gap’s signature products,” Silverman said. “We stay up for working together to supply our fans fun, quality clothing for the whole family, plus a recent option to embrace their favorite Mattel brands, franchises, characters and stories.”

“Gap’s partnership with Mattel represents two iconic brands collaborating on products that customers can wear as a family, pets included, and rejoice,” said Christopher Goble, head of merchandising at Gap. “Each launch will have fun our optimistic spirit of individuality and connection through creative expression and play. I can’t wait for people around the globe to create memories with Gap x Mattel.”

Through the years, several fashion brands have dressed Barbie including Balmain, Moschino, Karl Lagerfeld and Vera Wang.