PRINTED MATTER: British Vogue and Italian Vogue edged out American Vogue in Launchmetrics’ inaugural rating of the highest 20 glossy magazines when it comes to fashion, luxury and sweetness promoting.

Harper’s Bazaar U.S. and Marie Claire Korea round out the top-five titles with essentially the most ad pages, with Australian Vogue at number six, T Magazine from The Recent York Times in seventh place, Korea’s Noblesse and Korean Vogue in eighth and ninth position, and French Vogue at number 10.

Actual page counts weren’t disclosed.

Also making the highest 20 were American Elle, Korean magazine Luxury, Italian Marie Claire, Vogue Japan, Japan’s 25 Ans, British Harper’s Bazaar, Italian title Amica, Vogue Taiwan, Vogue Arabia and W Korea.

Those top-20 magazines also held roughly the identical rating when evaluated by share of voice, with British Vogue boasting 8.5 percent, Italian Vogue 6.6 percent and American Vogue at about 6 percent.

That metric calculates the share of promoting pages captured by a magazine out of the entire promoting pages scored by the highest 20 publications. In line with Launchmetrics, perhaps best known for tracking the worth and impact of social media posts around fashion week, this number demonstrates a publisher’s ability to effectively attract advertisers.

Sharing its first publisher data exclusively with WWD, Launchmetrics said it analyzed greater than 2,000 titles, examining each promoting and editorial pages.

Alison Bringé, chief marketing officer at Launchmetrics, said the info suggests fashion, luxury and sweetness brands are maintaining their investments in glossy magazines because it found that “promoting has remained stable” over the past 12 months.

Also suggesting there remains to be life in print media, Launchmetrics found that editorial coverage of fashion, luxury and sweetness increased 5 percent in the primary quarter versus the identical period in 2022.

“It is clear that publishers are competing to draw brands by creating more editorial content so as to get the brands to take a position of their publications,” Bringé noted.

That said, there was a gulf when it comes to the ad-editorial ratio. Launchmetrics found that magazines from Eastern countries, which are likely to be visually driven, dedicated greater than two pages of editorial for every page of promoting, whereas some news-driven Western titles offered as little as half a page. The worldwide ratio was just a little greater than 50:50.

For the highest 20 magazines within the rating, the typical was 2.25 pages of editorial coverage for every ad.

British Vogue covered almost 400 fashion, luxury and sweetness brands over the primary quarter, based on the info and insights firm.

Launchmetrics harbors additional proprietary data, including on “unique brand mentions.” It counts about 30 customers from the publishing side for deeper insights and more detailed numbers, and goals to grow this business in the approaching years.

“In our industry, everyone’s at all times attempting to have essentially the most data insights to be essentially the most effective and efficient,” she explained. “They need to grasp what’s working for them and likewise what’s working for his or her competitors.”

Fashion, luxury and sweetness brands are also keen to benchmark their promoting investments and editorial coverage against other titles, and glean insights their return on investment.

“I believe brands need to grasp how the editorial voice impacts their performance, since it’s actually the voice that creates legitimacy,” Bringé said in an interview. “You’re never going to be a heritage or anchor brand for those who don’t have the precise support within the editorial community.”