CANNES — After dressing the necks of essentially the most famous women in its jewels, Chopard is launching a couture line of gowns, minis and jumpsuits ready for the red carpet.

Chopard copresident and artistic director Caroline Scheufele is the mastermind behind the road, which can consist of fifty looks. The corporate will stage a runway show throughout the Cannes Film Festival.

Dubbed “Caroline’s Couture,” the gathering is designed in silhouettes that are supposed to complement jewelry.

Scheufele spearheaded the event of the gathering, working with a team of couturiers, and pieces are supposed to coordinate and work together over time.

“I desired to create a set for girls who, like me, want to decorate in a way that’s fully aligned with who they’re today,” said Scheufele. “Women in love with beauty — meaning true beauty, the sort that never goes out of fashion. Pure elegance. Clothes that may be cherished over time, worn in quite a lot of circumstances and in countless ways, without ever losing their value or relevance.”

Scheufele said that she used the principles of bijou — collectible, meant to last a lifetime and passed on to the subsequent generation — as inspiration for her couture launch.

“A wardrobe like a jewellery collection, which era makes increasingly precious because they’re accompanied by slices of life and carry with them experiences, memories and memorable moments. It is that this approach to jewelry that I desired to transpose to clothing.”

The gathering was also designed with sustainability in mind. Scheufele went for traditional shapes that can last a couple of season, and the staple pieces will likely be available on order for a couple of season.

As a part of the home’s social and environmental commitments, the road is embroidered on the Kalhath Institute in India, a nonprofit educational center dedicated to the preservation of craft of hand embroidery.

“The Kalhath Institute works to strengthen the abilities of the artisans, to pass on this exceptional expertise inside India and to place in place framework conditions enabling the craftspeople to earn fair wages — and these are precisely the form of steps now we have been taking for several years at Chopard,” said Scheufele about working with the institute.

The corporate says it’s taking a stance against the concept of fast fashion with this collection, which is a difficulty at the posh level as well.

“While the very principles of the style industry require the production of garments systemically doomed to programmed obsolescence, as a consequence of the rhythm of the collections presented 4 to 10 times a yr by the style houses, Caroline Scheufele adopts the identical technique as for jewelry,” the corporate said in a press release.

Fabrics were sourced form Swiss manufacturer Jakob Schlaepfer, particularly chiffon, taffeta, duchess satin, silks and lace. Jacquards were sourced from Italian supplier Gentili Mosconi. Beading was sourced from Japan, and applied within the Indian workshops.

The premiere collection will make its debut on Tuesday in Cannes.