Erewhon is constant with its buzzy smoothie collaborations.
After collaborations with the likes of Hailey Bieber, Kourtney Kardashian Barker and Sakara Life, the stylish Los Angeles-based health food store is that this time partnering with Chamberlain Coffee, founded by influencer Emma Chamberlain, on a limited-edition Cold Brew Cookie Smoothie, $19.
Erewhon isn’t any stranger to Chamberlain, having been a partner of Chamberlain Coffee for several years. In December 2021, it introduced the coffee brand into the grocery store’s outposts throughout California.
“While we’re already in-store at Erewhon, this smoothie gives recent customers a probability to try Chamberlain Coffee, in addition to current customers to experience the brand in a novel way,” said Liz Ahern, chief marketing officer of Chamberlain Coffee. “Since Erewhon is such a fan favorite, we’re super excited to give you the option to have our own smoothie for a wide range of consumers within the L.A. area.”
Chamberlain Coffee previously partnered with Swoon, Blank Street and nutpods, in an effort to extend exposure and connect with consumers.
“We’re all the time trying to provide our fans with unique experiences that may deepen their relationship with the brand and permit them to try recent products,” Ahern added.
Emma’s Cold Brew Cookie Smoothie is made with Chamberlain Coffee’s Fancy Mouse Espresso Mix, Mikuna Protein Powder, Califia Farms milk, Zuma Valley Coconut Cream, Easy Mills Chocolate Brownie Seed & Nut Flour Sweet Thins and Sakara Life Beauty Drops. For every smoothie purchase, $2 can be donated to Food 4 Farmers, a nonprofit that supports coffee farmers.
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