MILAN — Slowear is getting into its next chapter with its recent chief executive officer, Piero Braga, who was named to the post in May and is busy mapping out a retooling strategy for the corporate.

“The corporate is animated by numerous passion fueled by a powerful community that features stakeholders, suppliers, partners and end consumers. They’re all very near the project,” Braga said Sunday at the corporate’s presentation during Milan Men’s Fashion Week.

“I won’t call it a brand since it’s moderately a small group of brands sharing the identical platform and that’s Slowear,” he added.

Acknowledging that the corporate has undergone difficult times in light of the pandemic first and the premature death of its president and CEO Roberto Compagno in 2021, Braga said it’s now on target to embrace recent avenues of growth.

At Sunday’s presentation the corporate’s star brand, pantmaker Incotex, debuted its first suits — crafted from the Royal Batavia and Chinolino trademark fabrics in summery sorbet tones — opening a recent direction that expands beyond bottoms.

Along with knitwear specialist Zanone, the brand is a key driver in Slowear’s portfolio, which incorporates shirtmaker Glanshirt and the Montedoro outerwear label, along with the Officina Slowear accessories and footwear division.

Developing the identity of every brand is vital for Braga, especially as they’ve very different distribution footprints. “We’re sure that venturing into other product categories will profit Incotex and contribute to its development,” he said.

Furthering the community-building function of Slowear can also be on the chief’s agenda. Under that name the corporate has opened 30 boutiques, in Milan, Recent York, Paris, London and Seoul, for instance.

Braga ruled out an additional retail push in the meanwhile, but offered that a dot-com platform could serve all of the brands within the portfolio. He also teased plans to construct the e-commerce destination right into a marketplace open to other labels and corporations.

The web business accounts for five percent of Slowear’s sales, which stood at just under 45 million euros in 2022, and the chief has ambitions to double that rate.

“We actually need to leverage our community, which already exists, it’s small but strong and we’d like to expand our customer base, catering to adjoining communities and tapping ambassadors,” Braga explained.

The manager said he’s putting strategies in place to reenergize penetration within the U.S., where the brand has still not fully recovered after the pandemic slowdown.

Overall, the spring collection hinged on timeless wardrobe-builders, working a subdued palette of neutrals, navy blue and whites. It was full of waterproof peacoats and field jackets, the latter inspired by Walter Albini-designed archival styles, textured knit polo shirts and crewnecks, in addition to chino pants in a wide selection of shapes befitting different customers.

Also spotlighting signature menswear gear, the corporate unveiled a collaboration with North Sails revisiting the latter’s signature Sailor jacket, under the Slowear moniker, which in Braga’s view can only be framed as a brand for special projects. It follows a previous tie-up with Sebago on boat shoes.

A seasoned executive, the CEO joined the corporate founded in 1951 in Mira, near Venice, from Gucci, where he most recently served as executive vp, strategic adviser and board member. Prior to Gucci, he built his experience within the retail and wholesale sectors on the Ermenegildo Zegna Group and Tod’s.