Barbie is taking her imaginary world to Iguatemi, the Brazilian shopping mall that incessantly serves because the port of entry for luxury brands entering Latin America.
Starting July 13, Iguatemi, in partnership with Mattel, will introduce the international installation, “Barbie Dreamhouse Experience,” for the primary time in South America.
Spanning an area of nearly 7,000 square feet, the Barbie Dreamhouse Experience is an in-person, life-size recreation of Barbie’s iconic pink mansion. The Experience will feature interactive rooms similar to a glamorous closet stuffed with fashion looks and a dream kitchen. Entry is ticketed.
The dreamhouse seeks to permit Brazilian visitors to experience the “Barbiecore” trend in a totally interactive, immersive way. There might be a café, and Barbie merchandise might be on the market.
“Barbie invites everyone to be anything they wish to be. We’re excited to bring the magic of the Barbie Dreamhouse Experience to São Paulo, providing a novel experience that celebrates imagination, self-expression and empowerment, inspiring people from all ages to embrace their individuality and pursue their dream,” said Angel Hidalgo, licensing director for Mattel in Latin America.
Renata Zitune, media director at Iguatemi, added, “Recognized for anticipating trends and as probably the most essential shopping centers in Brazil, JK Iguatemi sets the stage for essential fashion, lifestyle and cultural events in the town. Reinforcing our pillar of originality and innovation, we bring the Barbie Dreamhouse Experience project in order that visitors can fulfill their dream of visiting Barbie’s home and have this unique experience.”
The project might be introduced in São Paulo at JK Iguatemi until Sept. 13. It is going to then move to Iguatemi Campinas in São Paulo and eventually Shopping Paraia de Belas in Porto Alegre, Brazil, later within the 12 months.
This summer, “Barbie,” will hit the massive screen starring Margot Robbie within the titular role and Ryan Gosling as her male companion Ken, with an extra ensemble forged including Issa Rae, America Ferrera, Will Ferrell, Simu Liu and Kate McKinnon. The film premieres in theaters within the U.S. on July 21 and internationally on July 19.
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