Higher Not Younger, a hair care brand for aging strands, is launching a recent product format for addressing hair thinning and loss: patches.

The thought for the brand new Superpower Thickening Hairpatches, $79, got here to Higher Not Younger founder Sonsoles Gonzales after speaking with women about their hair loss journeys.

“One thing that I repeatedly heard in small groups and talking to women is they’d routinely go…, ‘I do know my hair is thinning because I see less hair at my temples,” she said. “That’s form of the trigger, the place where they see it.”

Based on Gonzales, women usually tend to see hair thinning on this area as compared to men attributable to traction alopecia, which may be brought on by pulling the hair into tight hair styles like buns or ponytails repeatedly over time. With this in mind, she desired to create a product that may specifically goal that area.

“We thought in regards to the patch for several reasons. The patch is a distinct option to apply and goes to provide you higher results since you’re going to have more prolonged contact with the energetic ingredients for longer and also you avoid evaporation which will occur with a serum or another topical,” Gonzales told WWD. “Along with that, since it’s such a selected area that they’re searching for, it also gives them the sense that, ‘OK, I’m tackling that problem there.’”

The patches are formulated with capixyl, a combination of acetyl tetrapeptide, dextran and red clover flower extract, which is supposed to handle hair loss. Centella asiatica goals to nourish and sooth the scalp, while red ginseng promotes healthy strands and scalp health.

While transdermal patches from brands like The Good Patch and Torch’d by Isaac Boots have grow to be increasingly popular within the wellness industry, this selection differs when it comes to format. It doesn’t use any sticky agents and has a serum-like texture in order that it won’t pull on strands.

For best results, the brand recommends customers use the patch every other day for 12 weeks; or each day for 2 weeks after which every other day for eight weeks for faster results. Gonzales noted that consistent users will see the most effective results.

The product, which has launched on Ulta Beauty’s website and might be available on the retailer’s stores in August in time for national hair loss awareness month, is anticipated to achieve between $2 million and $3 million in retail sales its first yr.