After unveiling technology on the Consumer Electronics Show for nearly a decade, L’Oréal Group will take center stage on the event in 2024, with chief executive officer Nicolas Hieronimus serving as keynote speaker.

The event will happen on Jan. 9 at The Venetian’s Palazzo Ballroom in Las Vegas. Hieronimus’ keynote will mark the primary by a beauty company at CES, and can deal with how L’Oréal is forging its place within the virtual and physical beauty realms.

“Beauty is a timeless pursuit and technology adds to its enjoyment, while unlocking a world of
possibilities,” said Hieronimus in an announcement. “The primary wave of beauty tech modified how people discover, evaluate and buy beauty products; more recently, we’ve seen how it may higher serve the underserved by democratizing skin health and increasing access to self-expression through innovations like Hapta for individuals with limited arm mobility.”

Hapta was one in every of two latest technologies L’Oréal unveiled at CES this 12 months, serving to assist consumers with precise and regular makeup application. The corporate also introduced Brow Magic, which helps users achieve flattering eyebrow shapes for his or her faces.

“L’Oréal envisions a future where nobody feels not noted by beauty trends because they are going to
have the ability to create their very own trends — each time, wherever — with products and tools inspired
by their very own stories, experiences and identity,” said Hieronimus.

Said Gary Shapiro, president and CEO of the Consumer Technology Association: “We’re thrilled to welcome our first beauty company to the keynote stage to spotlight innovation in the wonder tech category. L’Oréal has a strong story to inform of its vision for what’s next for beauty, and the way technology enables it to satisfy the needs of its consumers and outperform the wonder industry today and prepare it for the buyer revolutions of the long run.”