Fragrance has a sparkling latest entrant.

On the heels of expanding into men’s, Kendra Scott is entering one other latest category: fragrance. The brand is debuting three stock keeping units on Nov. 8 in its own retail stores and online, which range in price from $30 for 10 milliliters to $120 for 75 milliliters.

The expansion is just one in all a slew of latest categories for the brand, said Kendra Scott, the brand’s founder, chief creative officer and executive chairwoman. “After 21 years in business, we’re finding our customers have these needs and we’re listening to them to seek out out what they desire,” she said, pointing to watches, engagement rings and Scott Brothers, the brand’s men’s range.

“Fragrance has been something we’ve been hearing from our customers for years,” Scott said. “It felt like one other approach to accessorize ourselves.”

The products are each named for various stones, and took two years to develop. The bottles follow suit, taking cues from the brand’s Davie and Danielle silhouettes, that are respectively horizontal and oblong gemstone cuts. Ruby Musk has notes of bergamot, pink pepper and rose; Amber Aura features amber, cedarwood and vanilla; Jade Blossom includes jasmine, tuberose and sandalwood. They were developed by Batallure Beauty.

The goal is to whet customers’ appetites for beauty, after which see which other categories they is likely to be enthusiastic about. “Our face is our biggest accessory when we predict concerning the colours we wear, akin to from eye shadow palettes,” Scott said, saying she’s sussing out which other market segments can be of interest to her clientele. “We’re on this investigative process with our customer, and fragrance is an excellent approach to start, but I think there’s more to return.”

Fragrance continues to be on the upswing, in response to first-half data from Circana. Within the prestige market, the category grew 13 percent within the U.S.

The launch also is available in tandem with brick-and-mortar expansion, together with her store count to hit 139 next 12 months. Those stores are the initial distribution points for the fragrances, but Scott didn’t rule out expanding into wholesale. Her jewelry is currently available in Nordstrom Inc., Macy’s Inc. and Amazon.

“We would like to the touch our customer wherever she is, and we now have wonderful wholesale partners that we love working with,” she said. “We would like the experience, whether you’re coming right into a Kendra Scott store or one in all our wholesale partners, to have the ability to make that reference to the shopper. We’re going to do it at the correct time, but wholesale will certainly be an element of the strategy.”

The fragrances are projected to succeed in around $5 million in sales for his or her first 12 months in the marketplace.