PARIS — Launchmetrics is integrating two of its bestselling products to permit brands to optimize their sample trafficking.

The information research and insights company for fashion, luxury and wonder said on Wednesday it was merging its Samples and Discover tools to assist firms track and measure the impact of their samples by connecting sample activations with media placements, using its Media Impact Value measure.

Based on a proprietary algorithm, it estimates the worth of coverage across social networks and within the media. Brands already confer with the metric when measuring their campaign efforts.

“This integration enables them to observe relationship effectiveness, streamline workflow, and optimize ROI with real-time analytics,” a spokeswoman for Launchmetrics said.

Sending samples is traditionally costly and time-consuming and can lead to products getting lost. The brand new tool is supposed to permit brands to guage the efficiency of their strategy by calculating the MIV generated from their sample movements by criteria including season, collection, publication and even stylist.

They’ll then prioritize their sample sendings based on essentially the most impactful publications, which will help to cut back quantities and minimize waste.

Launchmetrics’ oldest product, Samples was introduced in 2006 with the launch of FashionGPS, a platform for brands and industry professionals to streamline sample trafficking and digitally manage events and fashion shows. In January 2016, Fashion GPS and marketing firm Augure merged to develop into Launchmetrics.

The Samples tool, which now manages greater than $5 billion in product value per season, helps greater than 1,000 brands save a median of 35 hours per week, reduce losses by as much as 95 percent, and fulfill 4 times more requests, Launchmetrics said.

During a recent event in Paris, Arnaud Roy, chief strategy officer at Launchmetrics, said that as the corporate continues to construct and integrate data assets, it’s increasingly leveraging AI algorithms to review and ensure suggested media placements.

“Artificial intelligence will not be only about developing algorithms, it’s also about having a system that permits these algorithms to be put into products, to place them into production as they are saying, to scale them in order that they don’t cost an excessive amount of, in order that they’ll manage as much data as possible,” he said.

“To that end, Launchmetrics has put in place processes, tools and governance over the past six years that allow us to realize this kind of result,” Roy added.