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21 Nov

Mikimoto Signs Fragrance License With Lalique Group – WWD

Mikimoto Signs Fragrance License With Lalique Group – WWD

PARIS — Lalique Group has signed a worldwide fragrance license with Japanese jeweler Mikimoto, famed for its pearl creations.

The license, which pertains to a group of perfumes and crystal editions, will initially run through 2035, Lalique said in an announcement released Tuesday.

The primary crystal edition under the license is predicted in 2025. The international launch of the primary luxury perfume created with Lalique Group is slated for spring 2026.

“The fragrances can be distributed and marketed through Lalique Group’s global network, leveraging Mikimoto’s renowned brand in Asia and other key markets including the Americas, Europe and the Middle East,” Lalique Group said.

Mikimoto was founded in 1893 by Kokichi Mikimoto, who developed the primary cultured pearl. The brand has flagship boutiques in financial and luxury hubs across the globe, including Tokyo, Recent York, Paris, London, Beijing, Shanghai, Hong Kong, Taipei, Singapore and Bangkok.

“Mikimoto and Lalique Group share a way of excellence and craftsmanship making this partnership and idea opportunity to further strengthen our perfume portfolio,” said Roger von der Weid, chief executive officer of Lalique Group.

“Each firms address a market within the high-end consumer goods sector, where perfumes are a vital type of expression and in addition a natural fit with pearl jewelry,” said Yasuhiko Hashimoto, managing director of Mikimoto. “With Lalique Group as a premium manufacturer, we will take our perfume offering to the following level.”

Lalique Group’s fragrance portfolio also includes Lalique parfums, Brioni Fragrances, Jaguar Fragrances, Bentley Fragrances, Parfums Grès and Parfums Samouraï. The group will soon launch scents for Superdry.

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