LONDON — Yves Saint Laurent Beauté and L’Oréal’s solidarity program, L’Oréal for the Future, are taking a step into the House of Commons to boost awareness for 16 days of activism against gender-based violence with the charity Women’s Aid.

A series of coaching sessions to boost awareness and educate on how one can prevent domestic and sexual violence took place contained in the Commons’ Churchill Room, where members of Parliament and press could take part for the talks organized by Suzy Lamplugh Trust, a private safety charity and Women’s Aid, a national domestic abuse charity and federation that’s teamed with YSL Beauté on a campaign called Abuse Is Not Love.

“YSL Beauté has been incredible on the subject of supporting Women’s Aid, they’ve supported us to do a number of prevention work in schools, where we support children to know about what healthy relationships seem like because currently the supply that’s out there’s like giving children the technicalities of how a relationship works. Nevertheless it doesn’t necessarily give them a rulebook to associate with that knowledge,” said Farah Nazeer, chief executive officer of the charity.

The aim of the Abuse Is Not Love campaign is to teach 2 million people worldwide on the signs of abuse by 2030. To this point, 630,000 people have been trained globally since 2020; 9,000 YSL Beauté and L’Oréal employees have received the training since 2020, and greater than 25 markets have signed up for local NGO partnerships.

“We all know that children who’re exposed to misogynistic content are five times more prone to think it’s OK to physically harm your partner or someone, for those who say, ‘sorry’ afterward — that correlation is [connected to] watching such content online,” Nazeer said.

In 2020, L’Oréal revealed it’ll be supporting vulnerable women and the environment with 150 million euros price of investments. As a part of L’Oréal for the Future, the group also deployed 100 million euros for impact investing, along with its ongoing Sharing Beauty With All sustainable development program.