PARIS — Natural, refillable, by-subscription skincare and hygiene brand 900.care has raised 21 million euros.

The funding round was led by Lombard Odier Investment Managers, alongside 900.care historic investors White Star Capital, Swen Blue Ocean and Founders Future.

With the brand new funds the French brand’s founders Aymeric Grange and Thomas Arnaudo plan to step up 900.care’s internationalization in neighboring countries after successfully entering Belgium and Switzerland.

The duo launched the brand in 2021 with the aim of converting consumers to refillable natural hygiene and care products, due to this fact eschewing single-use plastic. The natural products range from shower gels, toothpaste, deodorant and shampoo to laundry and dishwashing tablets.

The products, that are made in France, were beta-tested by greater than 10,000 people. Every thing is sold by subscription. Twenty days after ordering a trial kit, refills are sent to an individual’s mailbox. They then can select the frequency of reorders in keeping with their need.

By year-end 2024 Grange and Arnaudo plan for 900.care to be profitable. They usually expect the brand to generate sales of 100 million euros inside three years.

The corporate has sales of 10 million euros a yr and counts greater than 235,000 lively subscriptions and 25 employees in France. Due to using its products since launch, greater than 4 million pieces of plastic waste have been avoided, 1.5 million tons of carbon dioxide were saved, and greater than 500,000 liters of water didn’t must be transported, in keeping with the corporate.

“900.care represents precisely the variety of model that seems promising for the long run, because the brand offers a virtuous model, minimizing plastic production,” said Victoire Carous, comanager of plastic circularity strategy at Lombard Odier Investment Managers, in an announcement. 

“We’re proud to support an organization that fights to have essentially the most accessible price positioning possible, which contributes to extend its positive impact on the planet and its oceans,” said Mélanie Le Guen, principal at Swen Blue Ocean.

A shower gel trial kit is 2.49 euros, while an “essentials kit” containing a shower gel, shampoo, toothpaste and hand soap goes for 8.31 euros, as an illustration.

In July 2021, 900.care raised 10 million euros to assist increase its investment in research and development, recruit recent employees and speed communication. That seed round was backed by White Star Capital, Founders Future, 360 Capital and business angels.