Relating to tattoos, Travis Barker means business. Literally.

The Blink-182 drummer, who’s currently on tour, is launching a Tattoo Aftercare Collection under his brand Barker Wellness. The road features a Tattoo Aftercare Balm, $20, to support healing, and a Tattoo Butter, $22, to moisturize the skin and enhance the ink’s vibrancy with key ingredients like jojoba oil and shea butter.

“Given my love for tattoos, the launch of the Tattoo Aftercare Collection was the natural next step for Barker Wellness,” Barker said. “I’m excited to supply tattoo enthusiasts with products that reflect each my passion for clean wellness products and my understanding of the art of tattooing. These products offer one of the best look after your ink, ensuring optimal healing, vibrancy and longevity. I can’t wait for people to experience the difference with Barker Wellness and hope this collection empowers people to precise themselves through body art.”

Over the past few years, tattoo care has develop into a more commonplace market, entering retailers like Walmart. While industry sources say the client base is small, they expect the category to proceed growing.

Along with his entrepreneurial endeavors, Barker has tapped into several of his other interests. He recently launched his own cannabis line, Barker Canna Co., which has gummies, vapes and pre-rolls. Through Barker Wellness, he has also explored his passion for CBD with skincare, body care, bath and ingestibles — in 2022, he teamed up along with his wife Kourtney Kardashian Barker, who has her own wellness brand, Lemme, on several bath and body products. The duo, who recently welcomed their first child, is collaborating again, as Barker Wellness will probably be popping up at Camp Poosh (Kardashian Barker’s wellness platform) at weekend one in every of Coachella this yr.

This month, the brand also revealed that it could launch within the Asia Pacific region, marking its first international expansion.

“We’re entering the Asia Pacific region to embrace a latest culture and connect with individuals who value health and wellness as much as we do,” Barker said in an announcement. “The appreciation for natural, vegan and cruelty-free products aligns perfectly with our values, and we’re excited to introduce our premium wellness products to this market. We will not be just introducing our products; we’re entering this market to bring a way of life of holistic wellbeing, mindfulness and balance internationally.”

The Barker Wellness team declined to share sales projections, but industry sources estimate the Tattoo Aftercare Collection could reach between $1 million and $2 million in sales its first yr.