Over time, our growing knowledge surrounding body chemistry and skin micro-flora has finally make clear why certain scents smell different on different people. To place it simply, compounds inside your body and your skin’s microorganisms engage with the components of a fragrance, leading to a wholly personal scent profile. Founded in 2006, Escentric Molecules was the primary brand to tap into this data and pioneer a recent variety of fragrance brand rooted in chemistry and scientifically-based research.  

On the core of Escentric Molecules’ ethos lies the Molecule range, featuring M01, M02, M03, M04, and M05, where gender fluidity takes centre stage within the storytelling. As trailblazers within the industry, these fragrances challenge conventions and set a recent standard of excellence. Denouncing the standard fragrance structure, Escentric Molecules challenges the norms of what a fragrance could be by working with different unique chemical components and oils to formulate scents which evolve and alter depending on the wearers’ personal chemistry.

For Valentine’s Day, the brand has enlisted photographer Elizaveta Porodina to capture alternative imagery reflecting Escentric Molecules’ fundamental belief that the wearer is the true protagonist. Shying away from the celebrity campaign formula beauty brands have often followed, this campaign  – entitled ‘A Molecule is a Molecule is a Molecule, Love is Love is Love is Love’ – features mysterious figures in an embrace and focuses on creating an unconventional narrative. Their skin becomes a canvas for the Molecule range to create a novel and private story, embracing the fluid fantastic thing about shared connections.

”Shooting this campaign has been a real labour of affection – shooting with friends and muses all the time seems like a private experience, and it shaped as much as be a day crammed with positive vibes, amazing conversations and a few of my favourite images.” explained Elizaveta Porodina. “In my artistic practice, I deeply imagine within the multitude of various versions of oneself – and limitless possibilities of identity inside one person and one life – so after I was asked to collaborate on this campaign, I used to be immediately fascinated by the synergy of the values and concepts between my very own world and that of Escentric Molecules.”

Alongside the campaign, Escentric Molecules has also unveiled a brand recent tackle gifting. Breaking free from the traditional ’his’ and ’hers’ gift formula, EM has created a limited-edition ’Theirs’ Gift Set. The exclusive set means that you can select any two 100ml Molecule fragrances at a special price, elegantly presented in EM’s exclusive Valentine’s Day Gift Box. Embracing the brand’s dedication to fluidity, the gift set invites wearers to interact with the fragrances on their very own terms and transcend the standard sensory experience of gifting. 

Shop the gathering throughout the article page and head to the gallery above to examine out the campaign.