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25 Jan

Estrid’s recent campaign is all about celebrating your body

By now, we are able to probably all agree that body hair is natural and needs to be treated as such. And while there's a concerted effort in the sweetness community to normalise our body and facial hair, there continues to be mounting pressure for us to shave and conform to outdated, western beauty standards.    But one brand is wanting to vary this. Founded on the principles that shaving is a selection, not a necessity, Estrid is the vegan body care brand hoping to revolutionise our approach to shaving.  Determined to assist women embrace their fluff, Estrid has created a recent campaign which hopes to indicate us ‘just how powerful female body hair may be’ by happening the lookout for the world’s...
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23 Jan

Isle of Paradise launch global body positivity campaign ‘Get

The body positivity revolution is upon us. From plus-size mannequins to campaigns which put body hair front and centre, increasingly, we're seeing a change in the way in which brands are talking about and showcasing the body, as messages of positivity and acceptance are making their technique to the forefront of the style and sweetness industries.  One brand leading this charge is Isle of Paradise. Debuting last 12 months with a campaign featuring un-retouched images of plus size model Carla Trujillo, the tanning brand is now back with a recent, even greater, campaign.  Launched today, “Get Body Posi” is a world commitment to creating body acceptance top of the wonder industry agenda. The campaign centres around a handbook which goals to guide...
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23 Jan

Razor brand Billie puts pubic hair front and centre

Body hair is natural. As natural on women because it is on men. And yet, someway, even the slightest of traces of body hair on a lady can still appear to cause outrage. In April, for instance, a Nike campaign featuring Annahstasia Enuke was deemed “disgusting” by many on social media for its display of armpit hair. And last week, Rolling Stone’s cover of Halsey, which saw the singer together with her arms raised revealing a touch of stubble in her armpits, garnered as much criticism because it did praise.   Attempting to challenge this narrative and normalise body hair is (perhaps paradoxically) female-first razor brand Billie. Despite being a razor brand, Billie believes that shaving is a private selection and never...
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9 Jan

Women’s Cruise 2024 Campaign I LOUIS VUITTON

In an ode to contemporary femininity, Nicolas Ghesquière’s mythical reverie continues against the backdrop of Lake Maggiore, with a campaign featuring actress Emma Laird, personifying a series of striking recent creations. Explore the collection at http://on.louisvuitton.com/6001RpV2v ABOUT LOUIS VUITTON Since 1854, Louis Vuitton has placed fashion within the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison stays faithful to the spirit of its founder, Louis Vuitton, who invented a real “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Still have not subscribe to Louis Vuitton on YouTube? ► http://on.louisvuitton.com/6053GTKUS CONNECT WITH LOUIS VUITTON Discover more on: http://on.louisvuitton.com/6054GTKUs Twitter: http://on.louisvuitton.com/6002H2JY6 Facebook: http://on.louisvuitton.com/6008H2JYw Instagram: http://on.louisvuitton.com/6008H2JY4 ...
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