Campaign – Page 2 – Beautifaire

25 Apr

Black Radiance’s Recent Campaign Amplifies Why #BlackBeautyMatters – essence.com

mapodile Beloved makeup brand, Black Radiance, has called upon a few of our favourite beauty mavens to affix them in conversations around Black beauty. The #BlackBeautyMatters campaign, an expansion of the favored hashtag, not only fosters conversation across the importance of inclusivity for people of color, but additionally encourages consumers to actively have fun and embrace it. 5385241936001 “Black beauty matters because black is gorgeous,” says Black Radiance of VP of Marketing, K.Parris MacDonald. “Black Radiance celebrates the fantastic thing about our history, from the fairest of us all, to the fiercely dark. We wish to have fun you!” And to start the inspiring campaign, Black Radiance created a video that brings together a bunch of influencers, including Ofunne Amaka (@cocoaswatches), Katrina Duckett (@princess.kaae)and Clarence...

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15 Nov

Fact Check: Sephora Did Not Fund Trump Campaign, Despite

by Beauty Tips

Makeup, Featured

Fact Check: Sephora Did Not Fund Trump Campaign, Despite

Facade of Sephora store with illuminated signage, Latest York City, Latest York, October 21, 2024. (Photo by Smith Collection/Gado/Getty Images) Excellent news for beauty lovers: there’s no must abandon those Sephora carts just yet. The sweetness giant — a favourite for lots of us — has recently found itself under scrutiny following claims that it had donated to President Donald Trump’s campaign. The allegation, which quickly gained momentum across social media, prompted calls for a boycott from consumers who prioritize social and political alignment of their purchasing decisions. Nonetheless, Sephora has since clarified that these rumors are entirely false and insists that it has made no such political contributions. But as we all know, this moment highlights the actual influence we hold as...

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19 Sep

Razor brand Billie puts pubic hair front and centre

by Beauty Tips

Beauty, Featured

Body hair is natural. As natural on women because it is on men. And yet, in some way, even the slightest of traces of body hair on a lady can still appear to cause outrage. In April, for instance, a Nike campaign featuring Annahstasia Enuke was deemed “disgusting” by many on social media for its display of armpit hair. And last week, Rolling Stone’s cover of Halsey, which saw the singer along with her arms raised revealing a touch of stubble in her armpits, garnered as much criticism because it did praise. Attempting to challenge this narrative and normalise body hair is (perhaps sarcastically) female-first razor brand Billie. Despite being a razor brand, Billie believes that shaving is a private selection...

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15 Aug

Model Charli Howard launches Squish Beauty with cute, inclusive

by Beauty Tips

Beauty, Featured

Model Charli Howard launches Squish Beauty with cute, inclusive

Model, writer and anti body-shaming activist Charli Howard, 28, has added one other string to her bow with the launch of Squish Beauty. The primary drop of playful cherry-shaped eye and cheek masks, flower-shaped pimples patches, and a transparent lip gloss is presented by a beautifully diverse group of models, including Munroe Bergdorf, Jillian Mercado and, after all, Charli herself. Inspired by her own experiences with sensitive skin as a teen, Charli got down to create a brand that focuses on embracing ‘flaws’ as a substitute of hiding them. “From day one, I wanted to make use of role models with real skin in my brand images – girls with pimples, girls with scars, girl with cellulite – but who've voices and...

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