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24 Mar

Anya Taylor-Joy and Yara Shahidi Fronting Dior Ceaselessly Campaign

PARIS — Fifteen years after Dior Ceaselessly’s introduction, the inspiration brand could have a latest campaign featuring Anya Taylor-Joy and Yara Shahidi on the Salk Institute, WWD has learned in an exclusive preview. Taylor-Joy and Shahidi are each Dior ambassadors representing women’s fashion and sweetness. The campaign was directed by Damien Krisl and photographed by Camilla Akrans. In 1959, physician Jonas Salk, who developed the polio vaccine, turned to architect Louis Kahn to create the Modernist research facility with daring lines he envisioned within the La Jolla community of San Diego, Calif. The campus was finished in 1965. Dior Ceaselessly, first out in 2007, boasted formulations combining longwear and skincare attributes. This 12 months, the following generation of its products, created by Peter...
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24 Mar

Mental Health Campaign From Bioré

Bioré is the newest beauty brand to tackle mental health. The Kao-owned skincare brand has unveiled a mental health initiative, dubbed the “Get That S–t Out” campaign. The campaign features a partnership with Mental Health First Aid, a program run by the National Council for Behavioral Health, and goals to teach students of no less than 100 colleges on mental health first aid practices. “We found that we desired to concentrate on reducing the stigma that’s related to mental health challenges, because that could be a huge barrier as to why people don’t seek treatment,” said Leah Stone, associate director, face care at Bioré. “That stigma is something that may really influence the best way that individuals take into consideration mental health...
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25 Jan

Estrid’s recent campaign is all about celebrating your body

By now, we are able to probably all agree that body hair is natural and needs to be treated as such. And while there's a concerted effort in the sweetness community to normalise our body and facial hair, there continues to be mounting pressure for us to shave and conform to outdated, western beauty standards.    But one brand is wanting to vary this. Founded on the principles that shaving is a selection, not a necessity, Estrid is the vegan body care brand hoping to revolutionise our approach to shaving.  Determined to assist women embrace their fluff, Estrid has created a recent campaign which hopes to indicate us ‘just how powerful female body hair may be’ by happening the lookout for the world’s...
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