Coach is getting all lovey-dovey for its fall promoting campaign.

The corporate tapped photographer Juergen Teller and artistic duo Mint + Serf to create images showing “spontaneous moments of affection between friends and lovers,” Coach said, in a move to encourage viewers to embrace their family members.

The campaign, which was envisioned by Coach creative director Stuart Vevers, features the brand’s fall 2022 apparel and accessories collection including shearling and leather outerwear, dainty lace and crocheted dresses, pops of neon, and leather ready-to-wear inspired by leather bars of the ’70s. The campaign also serves to highlight the corporate’s Rogue and Bandit bags. 

The autumn collection also introduces pieces created in collaboration with Mint + Serf printed with the duo’s artwork that’s inspired by the energy and attitude of Recent York. Mint + Serf also collaborated with the corporate to create original artwork for the campaign. 

The solid of faces featured in the photographs were chosen through street casting and thru an open call on Coach’s social channels. 

Along with the campaign images, which can be shared on Coach’s social media channels, the corporate can be opening a pop-up shop with Mint + Serf at 89 Crosby Street in Recent York’s NoLIta neighborhood on Sept. 8, where visitors can shop the gathering and experience additional storytelling concerning the collaboration, in addition to artist workshops and live DJ performances.