Selfridges is in good company this September, because the London-based concept store Machine-A and multibrand retailer Smets from Brussels are taking on the Corner Shop on the department store’s Oxford Street flagship in London to be able to showcase the facility of physical retail and designer fashion.

The four-week pop-up & Good Company that opens Monday will feature a spread of things from emerging designers, exclusive drops and pieces from Selfridges’ sustainability-focused projects Project Earth and Reselfridges.

The choice is curated by the Selfridges team, in addition to Stavros Karelis and Pascaline Smets, founders of Machine-A and Smets, respectively.

Machine-A will bring some 22 brands to the pop-up, 16 of which will probably be latest to Selfridges, in addition to a vintage edit under the concept Machine-B, which is an ongoing collaboration between Machine-A and vintage brand Byronesque.

The Tomorrow-owned store can be launching its first merchandise collection to have a good time the opening of the Machine-A Shanghai later this month.

Featuring graphics designed by Paul Hetherington, who reimagined the Machine-A logo into 4 styles — in addition to quotes from Raf Simons, Matthew Williams, Martine Rose and Coperni sharing the the reason why they love Machine-A — the limited run of T-shirts will probably be available in The Corner Shop, in addition to Machine-A Shanghai.

Smets will bring three emerging Belgian designers — Valentine Witmeur Lab, Leo and Arte Antwerp — to Selfridges for the primary time and offer a collection of design pieces, including sculpture, candles and books, in addition to a 27-piece archival edit of Alaïa jewelry and ready-to-wear pieces from the brand’s spring and fall 2017 collections.

Sebastian Manes, buying and merchandising director on the Central Group and Signa-owned retailer Selfridges, said the & Good Company project is about “sharing inspiration and creativity from a few of the perfect independent multibrand stores globally.”

“We’re fascinated by curation and the best way these founders have approached fashion; they each have such unique ways in which we wanted to provide them a platform to specific this even further. We’re delighted to support their businesses by offering them our greatest collaborative retail platform, The Corner Shop,” he added.

Karelis said the collaboration with Selfridges is a landmark moment for Machine-A because it marks “the first-time retailers in London have decided to unite forces and their communities in such a dynamic way, during a month when London celebrates the perfect of design talent.”

Smets added that her namesake store “is just not only about fashion, but we now have also curated an offering of artwork from photographer Julien Boudet together with design pieces from Le Cactus Bleu from Gufram. We hope the Selfridges customers will get a glimpse of our spirit.”