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7 Sep

Dior Most Downloaded Brand From Fall ’22 Shows

Dior Most Downloaded Brand From Fall ’22 Shows

That is Dior’s 12 months — a minimum of because it pertains to downloadable style images.

In a report released Tuesday by Launchmetrics, the French fashion brand amassed 13,681 downloads for the autumn ’22 season. Nipping at its heels was Chanel with 11,920 downloads and Valentino with 10,425 unique downloads.

But don’t count the Americans out completely. On the subject of average variety of downloads per image, Michael Kors led the pack with 37.7 downloads, above Bottega Veneta with 34.8, McQueen with 34.6, Chanel with 34 and Burberry with 32.6.

In total, Launchmetrics said, the ladies’s ready-to-wear shows in Recent York, London, Milan and Paris for the autumn season drove a complete of $588 million in media impact value, a proprietary algorithm created by Launchmetrics to measure and benchmark the impact of all media placements and mentions in fashion and wonder publications.

The figures were compiled by drilling down into the work of Launchmetrics Highlight photographers who shot 649 shows around the globe, or 73,000 images, for the autumn season on the runway, backstage and on the streets. In total, these images were downloaded over 449,000 times by some 1,000 people representing greater than 300 magazines across 52 countries.

After analyzing photos from the shows, Launchmetrics identified 16 distinct styles for the season including Y2K — the number-one trend — followed by Dopamine Dressing, Sensual Fluidity and Academia.

Bottega Veneta’s first look — jeans and a white tank — that reflected the Y2K trend was the most well-liked downloaded one with 156 unique publisher downloads. Valentino’s hot pink slouchy pantsuit, with 128 unique downloads, was seen by media as the highest Dopamine Dressing look.

Among the many fashion houses, the report said, the Boyish trend was explored probably the most, with 34 brands showcasing a minimum of a number of of the gender-fluid garments that “integrate a pinch of ‘Top Gun Maverick’ ambiance with adolescent style,” the corporate said.

Minimalistic Icon, or structural and long silhouettes, and Cottage Core, defined by Launchmetrics as traditional styles inspired by the countryside, were the subsequent hottest, showing up in 32 shows.

But not surprisingly, the trend of Sexy Body was the number-one tagged look of the season, though it only showed up in 10 percent of the 1,904 total looks that walked down the runway and accounted for 11 percent of the entire downloads. The cutout dress was probably the most tagged product category and other popular looks included transparent and mesh dresses and miniskirts. “The rise of athleisure, supercharged by COVID[-19]-led lockdown, has come to an end,” Launchmetrics said. “It’s now time to have a good time the body with fitted shapes and sexy, revealing details.”

Broken down by city, it was the dark and Gothic-inspired Royal Core trend that was shown most frequently in London, while in Milan, Sexy Body looks were hottest. The Minimalistic Icon trend, akin to those from Rick Owens and Ann Demeulemeester, was tops on the runways in Recent York and Paris.

As reported, three years after acquiring Imaxtree, the visual content agency, Launchmetrics introduced Highlight, a photograph and video content licensing platform which integrated Imaxtree’s large visual database with Launchmetrics’ brand performance measurement tools.

The info research and insights company for fashion, luxury and wonder is projecting $100 million in annual recurring revenue by 2025. It’s on course to post revenues of greater than $50 million in 2022, and is exploring an initial public offering “in the subsequent few years.”

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