The 2022 ESSENCE Festival of Culture saw Revolt TV CEO Detavio Samuels, , Fashion Bomb Each day CEO Claire Summers, The Marcus Graham Project Co-Founder Lincoln Stephens, and McDonald’s Senior Director Elizabeth Campbell, take to the Wealth & Power Stage for a timely conversation concerning the importance of Black media, Black marketers, and Black influencers.
Presented by McDonald’s and led by McDonald’s Cultural & Community Communications Director Heather Woodard, the panel explored several vital topics including how brands can positively impact Black-owned media in sustainable ways, how Black content creators can grow their audience to draw large brands, not being afraid to carry brands accountable, McDonald’s’ recent’ commitment to extend support of diverse-owned media, production corporations and content creators, and rather more.
Try the video above to listen to the conversation in full. For more of all the things you missed on the 2022 ESSENCE Festival of Culture, visit our official video content hub HERE.
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