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24 Jun

A Breakdown of How Mass Beauty Sales Are Faring

A Breakdown of How Mass Beauty Sales Are Faring

Inflation could have cooled in May, in accordance with national figures, but as recently as April it was still impacting mass beauty, each positively and negatively, latest data from NIQ showed.

“Across mass retail, we’re seeing the key beauty categories are benefiting from inflation, with units lagging overall, but hefty price increases have kept dollar sales afloat,” said Anna Mayo, vice chairman of NIQ’s beauty vertical. She noted hair care unit sales particularly have been hit hard by double-digit price increases, that are conversely helping dollar sales within the category remain within the green.

The unit and dollar sales performances of mass beauty by category in April, and the respective year-over-year average unit price changes.

Makeup

Eye Cosmetics:

  • -4.2 percent, unit sales
  • +1.2 percent, dollar sales
  • +5.7 percent, average unit price change

Face Cosmetics:

  • +7.2 percent, unit sales
  • +15 percent, dollar sales
  • +7.3 percent, average unit price change

Lip Cosmetics:

  • +2.2 percent, unit sales
  • +8.9 percent, dollar sales
  • +6.6 percent, average unit price change

Facial Skin Care

Facial cleansers:

  • -5 percent, unit sales
  • +9.4 percent, dollar sales
  • +15.2 percent, average unit price change

Facial Moisturizers:

  • +3.2 percent, unit sales
  • +7.1 percent, dollar sales
  • +3.8 percent, average unit price change

Facial Treatments:

  • +35 percent, unit sales
  • +41.6 percent, dollar sales
  • +4.8 percent, average unit price change

Hair Care

Shampoos:

  • -2.3 percent, unit sales
  • +8.8 percent, dollar sales
  • +11.3 percent, average unit price change

Conditioners:

  • -5.7 percent, unit sales
  • +6.1 percent, dollar sales
  • +12.5 percent, average unit price change

Treatments:

  • -8.2 percent, unit sales
  • +3.3 percent, dollar sales
  • +12.5 percent, average unit price change

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