1998: The primary Sephora within the U.S. opens at 555 Broadway in Recent York City on July 17, with an assortment of 190 brands.

1999: Sephora.com goes live to tell the tale Oct. 14. Today, it’s the second largest beauty e-commerce site globally, behind only Tmall.

2000: Mailboxes across the country get a blast of beauty with Sephora’s first catalogue.

2002: Lip gloss mania sweeps the U.S. Sephora sells close to at least one tube per minute.

2004: The primary Sephora in Canada opens in Toronto’s Eaton Centre. There are actually greater than 100 stores across the country.

2005: On March 8, Sephora opens its a hundredth store in Natick, Massachusetts.

2006: The primary Sephora inside JCPenney opens on June 10 in Forth Value, Texas. At its height in 2018, the partnership had 667 doors.

2007: The Sephora Beauty Insider program launches nationwide on June 1. Today, there are over 31 million lively members.

2008: Make a wish upon a star: Rankings and reviews debut on sephora.com.

2009: Sephora sets a Guinness world record for many makeovers by a team of 5 in a single hour.

2010: Sephora App and Beauty Talk launch on Sept. 29.

2011: Sephora opens its three hundredth store on Nov. 17 in Las Vegas.

2013: ColorIQ color-matching technology is introduced nationwide. Two years later, it expands from foundation to concealer and lipstick, too.

2016: Sephora Speed up debuts on Jan. 12, a brand incubation program. Eight female entrepreneurs, including Drunk Elephant’s Tiffany Masterson, were in the primary graduating class.

2016: Sephora opens its four-hundredth store on Aug. 26, on Chicago’s Michigan Avenue.

2017: Fenty Beauty launches in Sephora globally

2018: Clean at Sephora is introduced, with skincare, fragrance and wellness brands that follow a “formulated without” list of ingredients.

2018: Greater than 4,500 people attend Sephoria in Los Angeles, a two-day consumer facing beauty playground event.

2019: Ka-ching! Sephora introduces its first bank card programs.

2019: Sephora launches its first racial diversity campaign with “We Belong to Something Beautiful.”

2020: Sephora becomes the primary major retailer to take the 15 Percent Pledge, dedicating 15 percent of its assortment to Black-owned brands.

2020: Sephora and Kohl’s announce a long-term strategic partnership, enabling Sephora to significantly increase its presence in suburban strip malls.

2021: Sephora publicizes the outcomes of the first-of-its-kind Racial Bias in Retail study and introduces its first Black-owned brands Sephora Favorites kit.

2021: The larger the higher: Sephora publicizes its largest store expansion program, including greater than 60 freestanding locales and 200 Kohl’s locations.

2022: Sephora’s first documentary film, “The Great thing about Blackness” is released.

2023: From head to toe: Sephora publicizes a partnership with Zappos debuting in early summer.