Did you realize that Black people dignosed with melanoma are less more likely to survive than their white counterparts? In keeping with the Skin Cancer Foundation, while there are fewer instances of skin cancer amongst Black people, the mortality rate is dangerously higher.

Black Girl Sunscreen founder Shontay Lundy is aiming to alter that, with the support of Walgreens.

It was recently announced that the multi-billion drugstore brand is aiming to amplify supplier diversity by tapping 51 percent Black-owned brands to line their shelves. Black Girl Sunscreen is certainly one of those firms.

“As a number one partner in reimagining local healthcare and wellbeing for all, ensuring that we create equitable opportunities for diverse suppliers to drive economic impact within the communities we serve is imperative,” said Carlos W. Cubia, senior vp and global chief diversity officer at WBA in a news release from January 2022.

As an expansion of their relationship, Lundy was featured in Walgreen’s Shelf Life digital series to talk in regards to the importance of skin protection, particularly for BIPOC communities.

“We wish to be greater than ‘Buy! Buy! Buy!,’” she said in a recent news release. “Our brand can also be in regards to the ‘Why? Why? Why?.’ That happens through direct conversations with customers and potential customers, and now that we’ve grown and have a bigger voice, we’re also capable of have those conversations through our marketing and digital platforms, which permit us to succeed in more individuals with our message.”

“Add to that the validation our retail partners provide,” Lundy continued. “Being in Walgreens stores is a critical element to educating our customers because they’re a trusted healthcare brand in 1000’s of locations where our customers shop, with healthcare professionals in-store to seek the advice of with questions. That endorsement is absolutely worthwhile.”

Lundy’s Black Girl Sunscreen may be present in greater than 3,100 Walgreens stores, at Walgreens.com.