It’s officially the summer of Barbie and Aldo is getting the pink treatment. On Thursday, the brand is launching its first collaboration with the long-lasting character, having teamed up with Mattel Inc. for a limited-edition collection.
The Barbie x Aldo 19-piece line features footwear, handbags and accessories as seen in ranges of pink: Malibu Fuchsia, Malibu Pink and Soft BB Pink.
More is more with regards to the collaboration, said Aldo’s chief brand and product officer, Daianara Grullon.
“We didn’t draw back from adding bling to each element we could — from bedazzled pins and charms that feature a few of Barbie’s most iconic symbols, like her ponytail silhouette and her roller skates, and even glitter outsoles on all of our shoes. We decided to lean into nostalgia and that true, daring Barbiecore aesthetic,” she said, noting the brilliant fuchsia shoe boxes were designed to emulate the windowed Barbie boxes. “We wanted consumers to be taken right back to that larger-than-life world of Barbie that they’ve all the time known and loved.”
Standout shoes within the capsule include the BarbieStessy PVC pumps, the BarbieMule and the BarbiePltfm. There’s quite a lot of different heel heights and a sneaker in the road as well, all of which include rhinestones, charms or other design elements equivalent to Y2K-inspired iridescent and leucite treatments, bejeweled B monogramming or Barbie logos. Every style also features Aldo’s patented Pillow Walk technology, which goals to supply added comfort.
“Our aim with this collaboration was really to design a set that each Barbie fan could see themselves in because Barbie is nostalgic to so many generations of individuals,” Grullon added. “As one in every of the world’s original fashion influencers, Barbie has been a mode icon for over 64 years, so we feel like her daring, fun and fearless aesthetic is here to remain.”
The Barbie x Aldo Collection can be available for purchase on June 29, online and in-store at Aldo. As well as, footwear from the gathering can be available at select Macy’s stores nationwide, online and on the Macy’s mobile app as a part of an exclusive retail partnership.
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