Dior has named its newest ambassador.

Actress Alexandra Daddario, of “Anne Rice’s Mayfair Witches,” “White Lotus” and “True Detective” fame, has been named an envoy for Dior women’s fashion, in addition to the La Collection Privée fragrance collection.

A press release from the brand said, “Alexandra will partner with the home, celebrating the designs and creations of girls’s creative director Maria Grazia Chiuri and supporting Dior Beauty within the fragrance category, specifically La Collection Privée Christian Dior.”

That collection includes Gris Dior, which, as reported, just unveiled a campaign including Jenna Ortega, Thuso Mbedu, Maya Hawke, Joseph Quinn, Fai Khadra, Liu Yuxin and Orelsan. Gris Dior is taken into account to be the pillar of the gathering, as reported.

Earlier this month, the brand held a pop-up across the fragrance, which featured artistic endeavors by Andrés Reisinger, Thomas Trum, Mileece and Collectif Scale.

Though the partnership with Daddario is newly formalized, it isn’t her first time working with the brand. She wears Dior repeatedly, including at Gris Dior’s The Grey Zone opening event in L.A., in addition to the premiere of her show “Anne Rice’s Mayfair Witches,” and to the 2022 Primetime Emmy Awards. She also attended the brand’s women’s fashion show in Paris in February.

Each beauty and fashion divisions of Dior’s parent company, LVMH Moët Hennessy Louis Vuitton, have logged double-digit growth. For the quarter ending March 31, the style and leather goods division grew 18 percent; perfumes and cosmetics swelled 10 percent. 

The home’s beauty operations are also under recent stewardship. Last month, LVMH revealed that Véronique Courtois, previously chief executive officer at Guerlain, would helm the brand, succeeding Laurent Kleitman. This follows the appointment of Delphine Arnault as CEO of the general brand, who took on the role on Feb. 1, while her predecessor Pietro Beccari became CEO of Louis Vuitton.