PARIS — Bulgari’s flagship on Place Vendôme was attacked by armed robbers on Thursday, based on an AFP report.

Videos circulating on Twitter shows a black-clad individual with a weapon guarding two motorcycles in front of the doorway of the shop, shooing away passersby. One other clip shows three people speeding away on motorbikes.

Sources near the investigation indicated that the robbery had been committed around 1:45 p.m. on Saturday by three individuals and that the worth of the stolen goods was estimated at several million euros. Investigations are ongoing.

The case has been referred to the brigade de répression du banditisme, a special police unit charged with investigating armed robberies, serious burglaries and scams, stolen cars and art thefts, they added.

In a press release, the LVMH-owned jeweler confirmed French media reports that a security guard had been attended to by emergency services after being injured within the altercation. It said support structures were put in place.

“A grievance has been filed and the home is not going to make further comment, leaving police and justice services investigate,” continued Bulgari.

The Bulgari store had previously been targeted in September 2021, when armed robbers made off with loot later valued at 10 million euros.

In the following chase, a police officer was calmly injured and one other officer made use of a service weapon. Two suspects were arrested in central Paris. One other two people were arrested and jailed in July 2022 regarding the September 2021 robbery.

A yr ago, Chanel’s temporary watches and jewellery store on Rue de la Paix was targeted by 4 robbers armed with assault rifles.