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12 Jul

As Global Expansion Advances, Mango Posts Robust First Half Revenues

Mango, continuing to construct globally with recent stores, reported a 20 percent gain in revenues to 1.451 billion euros in the primary half of this yr.

The Barcelona, Spain-based fashion retailer also reported Wednesday that the primary half’s results were 30 percent higher than the identical period in 2019, surpassing pre-pandemic figures.   

“Our customers value Mango’s unique design proposal and magnificence and we’re currently engaged in an ambitious plan of international expansion,” Toni Ruiz, Mango’s chief executive officer, said in an announcement Wednesday. “The positive leads to the primary half of the yr strengthen our business model and our ecosystem of assorted channels and partners.”

Mango chief executive officer Toni Ruiz.

Courtesy Mango

While continuing to open stores, the corporate attributed the gains to improved quality in its products, including with its recently launched capsule collection created in silk, viscose, taffeta, feathers, fringe and sequins; and collaborations, specifically the spring 2023 women’s collection designed in collaboration with the American brand SimonMiller and the renewal of soccer player Antoine Griezmann (who’s French) because the face of Mango Man for the spring 2023 season, with a recent concept called “Move Forward,” inspired by the player’s spirit of overcoming obstacles.

The corporate didn’t post comparable store sales or profits for the half.

Mango, which has locations in 115 markets world wide, did best throughout the half in Spain, the U.S., Turkey, Italy and India, all geographies where the corporate has ambitious expansion plans.    

Online, sales grew nearly 10 percent throughout the half. The Mango app is the web platform with the very best growth in sales.  

In Spain, Mango expects to open greater than 15 stores this yr and refurbish one other 15. In Italy, 15 openings are also set.

Within the U.S., Mango currently has 10 stores and is planning to open 15 stores this yr, for the primary time entering Georgia, Texas and California, and cities comparable to Los Angeles, San Diego, Houston, Dallas, San Antonio and Atlanta. Mango’s goal is to achieve roughly 40 stores within the U.S. by 2024 and for the country to grow to be considered one of its top five markets in turnover. 

Mango also cited Turkey and India as “two strategic countries…In Turkey, the wonderful sales performance throughout the first half of the yr [is] leveraged by strong growth in each the physical and the web channel,” the corporate reported.

In India, where Mango operates alongside its local partner Myntra, the corporate expects to have opened 35 stores in 2023, bringing it 110 there.

With this international expansion, Mango is strengthening its ecosystem of channels and partners, with a stores network now made up of two,615 stores worldwide, after making over 40 net store openings since last December.

The Barcelona-based Mango has a capital budget this yr of greater than 200 million euros. Technology, logistics, stores and the brand new Mango campus will account for the majority of investment all year long.

In its first half report, Mango also cited strengthening sustainability efforts with the creation, alongside other major corporations throughout the sector, of the Textile Waste Management Association. It’s geared to administer textile and footwear waste generated within the Spanish market through the Combined Prolonged Producer Responsibility System (SCRAP), a gaggle approach to textile recycling and a move toward a circular model.

Mango also reported that it has again joined forces with the marine biologist and National Geographic explorer Manu San Félix to support the Declaration of the Mediterranean, which is his initiative to revive the Mediterranean by creating protected marine areas. As a part of the project, Mango has launched a “solidarity” T-shirt and trousers, to support San Félix’s Asociación Vellmarí organization, which promotes replanting posidonia, a plant of the Mediterranean of environmental and economic importance. 

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