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19 Jan

Augustinus Bader Partners With Lanserhof on London Treatment Center

LONDON A match made in beauty and wellness.

Augustinus Bader has partnered with the Lanserhof on the Arts Club for its first brick-and-mortar destination on Dover Street in central London.

The Skin Lab by Augustinus Bader will feature treatments for the face and the body using equipment similar to Visia Skin Evaluation, radio frequency, micro-abrasion and LED lights to brighten and tighten.

“It has been a continuing request from our community to open some treatment centers. It’s a natural step for the brand and doing so along with the Lanserhof — whom we share the identical philosophies regarding health and longevity, it felt like the right partnership,” Charles Rosier, chief executive officer and cofounder of Augustinus Bader, told WWD.

The brand has concurrently launched one other physical destination at The Webster in Recent York. 

Treatments at The Skin Lab start from 120 kilos and go as much as 475.

Augustinus Bader

“They’re two of the strongest cities for ‘our community’ and due to this fact feel just like the natural geographical pillars of the brand,” explained Rosier, about why the brand decided to open within the two cities.

Treatments at The Skin Lab start from 120 kilos and go as much as 475 kilos. A year-round membership to the treatment center costs 4,900 kilos, which incorporates 12 BaderGlow treatments and 12 Visia Analyses.

In spring, Augustinus Bader might be expanding its offerings across product, retail and spa, following the funding round of $25 million in November by Antoine Arnault and Natalia Vodianova.

Other investors within the brand include Diageo chairman Javier Ferrán, photographer Mert Alas, General Atlantic and Impala, sources revealed to WWD.

The brand launched in 2018, when Rosier, who worked in finance, was introduced to Dr. Bader, an authority in stem cell research and wound healing.

The brand took off quickly and tripled sales to $70 million by 2020, in the course of the depths of the worldwide COVID-19 pandemic.

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