Fashion houses crossing over into the sweetness industry will not be a recent concept. Nonetheless, there was a heightened amount of latest beauty brand launches over the past couple of years. Luxury brands, specifically in fashion, are inclined to construct lifestyles around their brands, which normally results in creating home goods, decor, and cosmetics products. Beauty brands like Chanel Beauty, Dior Beauty, and Tom Ford Beauty have been around for a while, but with a plethora of celebrities creating their very own cosmetics and skincare corporations, together with premium brands like Soho House and Barney’s launching skincare lines, much more, fashion corporations have been influenced to make the crossover. The most recent luxury brand so as to add beauty to its portfolio is Balmain – the French fashion home is partnering with Estée Lauder to launch Balmain Beauty.

Although Balmain has announced the inception of its recent beauty endeavor, Balmain Beauty will not be set to officially launch until Fall 2024. Under the brand’s licensing agreement with Estée Lauder, each corporations will collaborate to develop, produce and distribute a line of beauty products. Presently, it will not be yet revealed whether Balmain can be offering cosmetics, skincare, or each. 

“For over ten years, my Balmain team and I actually have been pushing the boundaries of what is feasible in fashion,” Olivier Rousteing, Balmain’s Creative Director, said in the discharge. “There was no way that we were going to expand into beauty without ensuring that we had found a partner who understood and shared our outlook. He further explained, “From the very starting, the team at The Estée Lauder Firms made it very clear that they support Balmain’s distinctive vision, in addition to our goal of disrupting the worldwide luxury beauty paradigm.”

For future updates, stay tuned to Balmain Beauty’s Instagram page.