Bandier is best known for its women’s leggings and trendy activewear. But due to a latest partnership with Head Sportswear, the corporate can add menswear to its mix — at the very least for the summer.
Head’s tennis and pickleball summer collections for each men and girls will launch within the U.S. at Bandier’s stores on Melrose in Los Angeles and within the Flatiron district in Latest York City where events will likely be held on July 13 and Aug. 25 respectively. The L.A. event will include a live pickleball activation while the Latest York event will likely be held throughout the U.S. Open when Head athletes will likely be in attendance.
Head, which is best known for its skiwear, creates collections for a wide range of other sports including squash and racquetball in addition to tennis, which boasts some 23.6 million participants, and pickleball, the fastest-growing sport within the U.S. with 36 million players.
“Our customers are obsessive about tennis right away and we’re thrilled to be the primary retailer to hold Head Sportswear, a brand with such a wealthy heritage in terms of the game,” said Danielle LaFleur, president of Bandier.
“We’re very excited to work with Bandier for Head Sportswear’s entry into the U.S. market. Their expertise, customer base and authority within the activewear and fashion space made this the right partnership to introduce our tennis and pickleball collections. We see great growth opportunities for these categories within the U.S. market and will likely be trying to expand our footprint for spring ‘24,” said Roman Stepek, vice chairman for of Head.
The lads’s collection consists of polos, T-shirts, shorts, pants, zip-up windbreakers and hoodies in orange with purple or different shades of blue in zigzag and fade-out patterns. The ladies’s offering consists of two classic tennis dresses in addition to skorts, leggings, tanks, polos and color-blocked tracksuits. The road features Head’s proprietary MXM moisture transfer technology, PrimaLoft for insulated styles or organic cotton. Bandier may also carry the brand’s off-court collection for each vendors.
Retail prices include $80 for a men’s performance polo or functional short, $90 for a hoodie and $95 for a jacket. The ladies’s tennis dresses collection retails for $150 and a skort for $70.
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